Schedule of Events*

This is the most current up-to-date visitor show schedule for the 2010 show. Continue to check back as changes may occur or events may be added, on an ongoing basis. (Exhibitors should check their exhibitor manual for move in times and other exhibitor specific details)

Tuesday, June 22^nd

7:00 a.m. – 5:00 p.m.	Registration Open
7:30 a.m. - 12:00 p.m.	Grower Tours
12:30 p.m. – 2:00 p.m.	Flower Power Hour/Lunch
2:00 p.m. - 3:30 p.m.	Floral Merchandising for Results
3:30 p.m. - 5:00 p.m.	The Business of Creativity

Wednesday, June 23^rd

7:00 a.m. – 4:30 p.m.	Registration Open
8:00 a.m. - 9:00 a.m.	Buyer Walk About
9:00 a.m. – 5:00 p.m.	Exhibit Floor Open
10:00 a.m. - 11:00 a.m.	Organic & Sustainable Floriculture: What U.S. Consumers Want From You!
11:00 a.m. - 12:00 p.m.	Distribution Transparency: The Need to Know
12:00 p.m. - 1:00 p.m.	Marketing Excellence 101: Think Like a Customer
1:00 p.m. - 2:00 p.m.	Create a Brand Name
2:00 p.m. - 3:00 p.m.	Implementing Easy Care & Handeling Processes to Reduce Waste & Improve Results
3:00 p.m. - 4:30 p.m.	Selling Smarter
4:00 p.m. - 5:00 p.m.	Happy Hour featuring:     The Iron Designer Competition

Thursday, June 24^th

6:30 a.m. – 4:30 p.m.	Registration Open
7:00 a.m. - 9:00 a.m.	Keynote Breakfast with P. Allen Smith Do You Really Know Your Customers? Consumer Trends in the Market Place  Merchandising Award of Excellence Presentation
9:00 a.m. – 5:00 p.m.	Exhibit Floor Open
10:00 a.m. - 11:00 a.m.	Freeze Proofing Your Product: Technology to Enhance Cold Tolerance in Plant Foliage, Flowers & Fruit
11:00 a.m. - 12:00 p.m.	Building a Solid Social Media Strategy
12:00 p.m. - 1:00 p.m.	How Plants Are Made
1:00 p.m. - 2:00 p.m.	Insights Into The Post Recessionary Consumer A Generational Point of View
2:00 p.m. - 3:00 p.m.	Alternate Energy: What Are Your Options?
4:00 p.m. - 5:00 p.m.	Happy Hour featuring:    New Product Award Announcement &    Rose Naming Ceremony

Register To Attend Today (How much does it cost to attend?)

Friday, June 25^th

8:30 a.m. – 12:00 p.m.	Registration Open
9:00 a.m. – 1:00 p.m.	Exhibit Floor Open

* Schedule of events are subject to change.