Key Buyer Program

What Defines A Key Buyer?

New this year, the Key Buyer program will qualify buyers from multiple segments of the industry. If you were a member of The Super Floral Show Key Buyer Program you will automatically be qualified for the International Floriculture Key Buyer Program.

If you are a High Volume/Mass Market Buyer:
You must be responsible for the purchasing of floral and/or foliage products for resale in a minimum of 50+ retail units.

If you are a Domestic Commercial Grower:
You must be responsible for the purchasing of products for the growth and production of cut flowers, plants, and/or potted foliage. The farm must grow a minimum of 1.5 million square feet of acreage of product.

If you are an International Commercial Grower:
You must be responsible for the purchasing products for the growth and production of cut flowers, plants, and/or potted foliage. The farm must grow a minimum of 100 hectares of product.

New for 2010! Key Buyers From the Top 20 Retailers* will receive:

A $300 voucher for round trip air fare to and from Miami Beach. (One representative from each corporate location is eligible for the $300 voucher.)
A complimentary hotel room. (Download the Key Buyer Hotel Reservation Form Here)
An “Office Away from the Office”

Review eligibiltiy requirements & details on the Air Fare Voucher Program prior to booking.

*As defined by The Chain Store Guide, Supermarket News & Super Floral Retailing

All Key Buyers Receive the Following Amenities:

Key Buyer Lounge - Now located on the exhibit hall floor.
Relax & recharge in the Key Buyer Lounge where you'll find everything you need to make your visit comfortable & productive.
- Complimentary Internet Service
- Meeting Space
- Complimentary Coffee/Tea & Water Service
- Fed-Ex Service to send your brochures, etc. back to the office (2lb. Maximum)
- Comfortable Seating
Key Buyer Scanners - Buyers can now scan the badges of the exhibitors that YOU speak with and you can follow up with them. No more wondering where that business card is or waiting for a follow up call. Once the data is retrieved from the scanners, you will be sent a complete list of information captured within 2-3 weeks after the show.
Personal contact prior to the event including registration/housing assistance.
Complimentary hotel rooms - (Download the Key Buyer Hotel Reservation Form Here)
50% off all education program packages.
Onsite buyer meeting rooms for buying team meetings or private on-site meetings with exhibitors.

Our goal is to make it productive and comfortable for Key Buyers to attend the show, to bring additional members of the buying team, and to add value to their experience at International Floriculture Expo.