Floral Industry Research & Practical Guide
For the industry, by the industry.
Get your copy of the Floral Industry Research & Practical Guide produced by Super Floral Retailing and the International Floriculture Expo (formerly The Super Floral Show),
at the price of $300.
A wise investment in a tough economy.
• Learn the keys to success for retailers across the U.S.
• Understand what retailers are looking for from their suppliers.
• Hear the biggest challenges and successes in today’s market.
• Get new ideas that can increase orders.
• Gain the knowledge necessary to keep ahead of competitors
The Floral Industry Research & Practical Guide includes the following themes:
Sales Growth
Sourcing, Retail and Vendor Relationships
Sales and Marketing
Operations and Financial Benchmarks
Challenges and Industry Outlook
Information about the Floral Industry Research & Practical Guide:
Retail floral buyers were invited to participate in a unique study designed to examine the state of the floral industry.
The responses reflect the sentiment and practices of fl oral decision-makers representing more than 23,000 individual stores. These leading decision-makers hold purchasing power for single- and multi-unit grocery stores and supermarkets, discount chains, supercenters, wholesale clubs, distributors/wholesalers and military exchanges. This dynamic group operates full-, limited- and self-service floral departments.
Data in this report is sourced from the proprietary study conducted by Super Floral Retailing/ International Floriculture Expo (formerly The Super Floral Show) in 2008. The analysis and observations presented in this report are based on the survey results. The primary objectives are to couple a state of the industry snapshot with best practices and practical data to assist in the operations of a fl oral department.
Available to industry professionals for $300.
If you would like to purchase a copy of this study, please contact Lisa Keller at lkeller@divcom.com or 207-842-5624