Exhibiting Information
From Seed to Shelf..
That's the theme for the 2010 International Floriculture Expo (formerly The Super Floral Show). Because bringing together buyers and suppliers from every segment of the process and allowing them to network, teach and learn from one another results in a better process, a more profitable product and higher sales. It's good for you , good for them, and good for the industry.
As an exhibitor you can expect to meet with every type of buyer; from greenhouses to retail stores, supermarkets and garden centers, and with the southeast location and proximity to South America you’ll meet more commercial growers than ever before. Qualified buyers; find them all under one roof in Miami Beach.
"It is an opportunity for the industry to be recharged, see new ideas, and network."
Michael Schrader, Director of Floral - Schnuck Markets |
All Under One Roof
In addition to high volume buyers from the top 200 retail locations across the country, you'll also see buyers representing the over 37,000 growers, greenhouses, garden centers & retail florists ready to source new products, find new suppliers and bring back new ideas to their customers.
We've opened the doors to include the following buyers:
+ Commercial Growers*
Employees responsible for purchasing products for the growing, harvesting, management and maintenance of floral and foliage may register and attend the show. e.g. – Propagating & growing of all cut flowers, seeds & seedlings, bulb growing, nursery operation, chemical protection of plants, post-harvest storage and handling and use of preservatives.
*Sales & Marketing: Employees who sell the end product to the retailer directly must exhibit at the show and will not be permitted to walk the show floor.
+ Wholesale Florists
Wholesale florists who supply chains with 50 or less retail locations may register for and attend the show.
"It was my first year attending the show and I enjoyed the entire experience. I would have to say that my favorite part was seeing the different products available and realizing how many different vendors are out there."
Jeff Jernigan, Produce Manager - JH Harvey Co. |
Working For You
How are we going to bring everyone together under one roof?
With an enhanced marketing campaign, including outreach to applicable industry associations and publications. Potential attendees will receive personalized messages that speak to the benefits of attending the show that are most relevant to their segment of the industry, including: applicable education sessions and exhibits, show features & special events and networking opportunities that all take place in a fun and relaxing environment.
Key Buyers
International Floriculture Expo understands the importance of networking and doing business with high volume buyers, which is why this show is the only show in the industry that guarantees the right buyer will walk the show floor. Offering Key Buyers complimentary hotel rooms and/or air fare for ease of travel, along with other amenities through the Key Buyer Program, creating a stress free environment for making important buying decisions.
Key Buyer Amenities Include:
New in 2010! Key Buyers from the Top 20 Retailers* will receive:
- Up to $300 for round trip air fare to and from Miami Beach
- A complimentary hotel room
- An "Office Away from the Office"
All other Key Buyer amenities including use of:
- The Key Buyer Lounge and all of it’s features
- Complimentary Scanners
- Onsite Meeting Rooms
- Up to 50% off the Education Program
Visit the Key Buyer Program page for more detailed information.
*As defined by The Chain Store Guide & Super Floral Retailing
"The show gives us the opportunity to see where trends in the industry are headed, seeing new products and ideas. "
Pat Fischetti, S. Atlantic Live Goods Merchant & Jeff Everly, Merchant/Buyer -
Home Depot |
Buyer's You'll Find Walking The Show Floor
| + Category Manager |
|
+ Irrigation Manager |
| + Cut Flower Buyer |
|
+ Live Goods Merchant |
| + Director of Floral |
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+ Merchandising Manager |
| + Director of Store Operations |
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+ Pesticide Management |
+ Executive V.P. of Consumer
Operations |
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+ President/CEO/Owner |
| + Fertilization Manager |
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+ V.P. of Perishables |
| + Floral Buyer |
|
+ V.P. of Production |
| + Floral Director |
|
+ V.P. of Purchasing |
FMI & To Reserve Your Space
Getting yourself in front of the right buyers has never been easier.
Reserve your booth space now, contact Leslie or Beth today!
Download Exhibiting Forms