The Influence of a “Weekend” Valentine’s Day Holiday on Consumer Floral Purchasing
Executive Summary Valentine’s Day 2016 falls on a weekend, Sunday February 14th. Many in the U.S. floral industry believe that a weekend Valentine’s Day results in dampened floral sales. Prince & Prince (P&P) test this “theory” with historical U.S. consumer floral purchasing data for Valentine’s Day from P&P surveys conducted in 1996, 2000, 2007, 2010, […]