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June 25-27, 2018 | McCormick Place | Chicago, IL

Report: A Florist’s Guide to Cut Flower Care

As a florist, learning to effectively manage your perishables is the single best way to preserve and build your profits.

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Simply put, if you have already trimmed all your unnecessary business expenses, successfully managing your cut flower stock is hugely important for turning a profit and delighting your customers.

To help you implement top-notch cut flower handling procedures, the International Floriculture Expo and Flowers& Magazine have compiled this robust, 10-part guide.  Originally published in Flowers & Magazine as a series, the paper offers 25+ pages of exceptionally useful background and best practices around cut flower care and handling.

With input from industry experts and a clear, concise style from Flowers&  Magazine Editor Bruce Wright, the guide includes section on:

  • Botany
  • Sourcing
  • Processing
  • Refrigeration  
  • Water Quality
  • Disease prevention

Download this report today and discover the methods that will help keep both your flowers and business healthy and vibrant! 

Download the Report

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