|Monday, June 25|
|9:15am – 10:15am||
Education Day Kickoff: The State and Industry Statistics of Global Floral Retail
Statistics: Mass, Traditional Florist, eCommerce and the Consumer
The ecosystem of the industry continues to bring forth obstacles and new challenges to grow our business in new ways. Join us for the kick-off of IFE Education Day and this unparallelled opportunity to learn the from the latest industry statistics in global retail and commerce. Be the FIRST to know!
Building Efficiency, Collaboration and Revenue with the Latest in Transformational Technology
New Marketing, Retail and Commerce Platforms
With disruptive changes in marketing, retail and commerce, it’s time to engage in the sciences of technology in new and different ways. Learn new methods to create strategic partnerships with visionary and disruptive technology platforms for improved efficiencies, collaboration, sales and profits in 2018 and beyond. You will hear it here FIRST!
|1:30pm – 2:30pm||
Discovering the Science of Experiential Product and Merchandising Strategies
The Art + Science behind Balloon Merchandising
Grab your lab coat and get ready to breakdown the fundamental elements of Balloon Merchandising! We will closely examine “the consumer” under the microscope, experiment with product mixology, and analyze the magnetic properties of successful displays. By mixing these secret ingredients, we will expose the perfect formula to increase sales and profitability. Join us here to mix up some BRAND NEW visual fire-power for 2018 and beyond!
|2:45pm – 3:45pm||
Creating a Culture of Employee Community and Maximum Performance
Attracting, Hiring, Motivating & Retaining Staff Members
In this engaging presentation, Phil Lempert (The SupermarketGuru) takes a look at the importance of floriculture in today’s supermarket and c-store environments. Lempert with share insights on how these retail channels need to expand their merchandising and floor space in order to attract shoppers and increase the size of their grocery basket. Floraculture@Retail is a challenging business with labor costs rising – this presentation will include ways to sell management on the importance of floral. This is a session not to be missed!
|4:00pm – 5:00pm||
Uncovering New Ways to Enhance the Customer Journey from Visual Engagement to the Cash Register
Consumer Direct, Experiential, Decision Tree, Visual Trends
Experience and learn the latest evolution of how consumers discover, research, engage and buy. Join this discussion with a panel of consumer experts to exchange ideas and new ways of attracting multi-level generations of consumers and keep them engaged to the point of purchase. Be the FIRST to see the visual trend forecasts for 2018/2019.