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June 25-27, 2018 | McCormick Place | Chicago, IL

Education Day

Presented in partnership with Super Floral and burton + BURTON
  Monday, June 25
9:15am – 10:15am

Education Day Kickoff: The State and Industry Statistics of Global Floral Retail

Statistics: Mass, Traditional Florist, eCommerce and the Consumer

The ecosystem of the industry continues to bring forth obstacles and new challenges to grow our business in new ways. Join us for the kick-off of IFE Education Day and this unparallelled opportunity to learn the from the latest industry statistics in global retail and commerce. Be the FIRST to know!

10:30am -11:30am

Building Efficiency, Collaboration and Revenue with the Latest in Transformational Technology

New Marketing, Retail and Commerce Platforms

With disruptive changes in marketing, retail and commerce, it’s time to engage in the sciences of technology in new and different ways. Learn new methods to create strategic partnerships with visionary and disruptive technology platforms for improved efficiencies, collaboration, sales and profits in 2018 and beyond. You will hear it here FIRST!

1:30pm – 2:30pm

Discovering the Science of Experiential Product and Merchandising Strategies

The Art + Science behind Balloon Merchandising

Grab your lab coat and get ready to breakdown the fundamental elements of Balloon Merchandising! We will closely examine “the consumer” under the microscope, experiment with product mixology, and analyze the magnetic properties of successful displays. By mixing these secret ingredients, we will expose the perfect formula to increase sales and profitability. Join us here to mix up some BRAND NEW visual fire-power for 2018 and beyond!

2:45pm – 3:45pm

Creating a Culture of Employee Community and Maximum Performance

Attracting, Hiring, Motivating & Retaining Staff Members

In this engaging presentation, Phil Lempert (The SupermarketGuru) takes a look at the importance of floriculture in today’s supermarket and c-store environments. Lempert with share insights on how these retail channels need to expand their merchandising and floor space in order to attract shoppers and increase the size of their grocery basket. Floraculture@Retail is a challenging business with labor costs rising – this presentation will include ways to sell management on the importance of floral. This is a session not to be missed!

4:00pm – 5:00pm

Uncovering New Ways to Enhance the Customer Journey from Visual Engagement to the Cash Register

Consumer Direct, Experiential, Decision Tree, Visual Trends

Experience and learn the latest evolution of how consumers discover, research, engage and buy. Join this discussion with a panel of consumer experts to exchange ideas and new ways of attracting multi-level generations of consumers and keep them engaged to the point of purchase. Be the FIRST to see the visual trend forecasts for 2018/2019.

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