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June 25-27, 2018 | McCormick Place | Chicago, IL

Education Program

Education Happens Here. Learn & Connect at IFE!

Every year, the International Floriculture Expo delivers a meaningful conference program with top industry presenters from around the country and the world, allowing attendees to maximize their time away from the office and their stores. “Education Day” on Tuesday, June 13, is developed to give floral professionals ideas, tips, and industry insights to take back to their business. Expect to come away learning the newest trends, and creating stronger professional relationships.

Attendees must purchase the Floral Package to attend the education sessions.  Please note that sessions are very popular, first come first served for seating.

Sponsored by:
burton logo

13 Jun 2017
14 Jun 2017
15 Jun 2017

Registration Open Tuesday

Session Date: Jun 13 2017 7:00 am – 5:30 pm

Floral Flash Speed Networking Sessions

Pre-Registration Required. Session Date: Jun 13 2017 7:40 am – 9:00 am

Creative Thinking: New Technology and Leading-Edge Innovations You Can Take to the Bank!

Fresh, groundbreaking and unmatched. The evolution of how we operate our business and how customers buy our products is the uncompromised narrative of this session. This track is led by...
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Jacque Sir Louis
Dione Baird
Heidi Stachel

Cross-Merchandising: Green Acres is the Place to Be!

Back by popular demand, this duo will walk you through a “field” full of great new merchandising ideas by partnering with the produce department. When it comes to increasing profits,...
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Maurica Arrington
Robert De Bellis


Session Date: Jun 13 2017 11:30 am – 12:00 pm

Keynote Lunch: Flowers Make The Supermarket! A Look at the Changing Retail Environment and the Opportunities

In this engaging presentation, Phil Lempert (The SupermarketGuru) takes a look at the importance of floriculture in today’s supermarket and c-store environments. Lempert with share insights on how these retail...
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Phil Lempert

Industry Think Tank: Diverse Perspectives in the Global Floriculture Industry

Today’s customers expect new and unique products from all over the world. As companies evaluate their growth strategies and how to remain competitive, learn from the C-suite of the supply...
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Joaquin de la Torre
Lane DeVries
John Simko

Problem-Solving: Actionable Solutions to Tough Industry Problems

Receive unparalleled insights directly from those on the battleground who are at the front lines of today’s most complicated business challenges. This session will be open to a free and...
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Phil Lempert
J Schwanke
Shawn McBurney
Kevin Prill
Terril Nell

Marketing Tactics: Maximizing Millennial Floral Purchasing

Floral marketing is no longer one strategy fits all. Millennials are an enigmatic breed of shopper with different perceptions about floral products, motivations for purchase and a habit of using...
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Renato Sogueco

Toast to the Industry Reception

Includes the Merchandising Awards of Excellence and the Flower Naming Ceremony Session Date: Jun 13 2017 5:00 pm – 6:30 pm

Registration Open Wednesday

Session Date: Jun 14 2017 7:30 am – 4:00 pm

Joint Opening General Session with Doug Rauch

Session Date: Jun 14 2017 8:30 am – 9:45 am
Doug Rauch

Exhibit Hall Open Wednesday

Session Date: Jun 14 2017 10:00 am – 4:00 pm

Flower Field Chat: Holiday Trends 2017 Design Demo

Tips, tricks and techniques will be demonstrated to make the Holiday Season a breeze. Learn the four major trending styles for decorating wreaths and centerpieces in 2017, and how to...
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Ann Jordan

Flower Field Chat: The Unstructured Movement in Floral Design

What’s going on in floral design?! Ann Jordan and Super Floral Magazine tackle the new movement in floral design trends where loose, free-form, garden-style trends are all the rage. Session...
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Ann Jordan

Flower Field Chat: Collaborative Concepts with Lisa Waud

Learn how TEDX speaker Lisa Waud created the Flower House, Detroit Flower Week, and her new mobile flower truck. Session Date: Jun 14 2017 2:00 pm – 2:35 pm
Lisa Waud

Iron Designer Competition and Happy Hour

Get ready to cheer! Fresh cut floral and accessories will be revealed moments before the competition starts and participants will have just 20 minutes to create a design that will...
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Registration Open Thursday

Session Date: Jun 15 2017 7:30 am – 4:00 pm

Digital Strategy Education Session: Get “Rich” or Die Tweeting

Social media means so much more than a random photo, a few words and a hashtag. Gone are the days when brands could get by with auto-publishing content from Facebook...
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Max Duchaine

Key Buyer Power Hour Only

The IFE Exhibit Hall will be open to Key Buyers to peruse the show floor an extra hour before Session Date: Jun 15 2017 9:00 am – 10:00 am

Exhibit Hall Open Thursday

Session Date: Jun 15 2017 10:00 am – 4:00 pm

NEW PRODUCT Innovation Battlefield Challenge

Watch new products pitched live on stage and vote for the most cutting edge using the IFE mobile app! Session Date: Jun 15 2017 11:00 am – 11:45 am

Flower Field Chat: Flowers Saved My Life

Hear the extraordinary story of Floral Buyer/Specialist Stephanie Vasquez as she discusses how a career in the floral industry changed her life and how she uses her experience to inspire...
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Stephanie Vasquez

Flower Field Chat: Impact of Giving in the Floral Industry

Hear Larsen Jay’s inspirational story behind Random Acts of Flowers and learn how your company can get involved, reducing shrink management, earn press opportunities and maybe even gaining financial benefits...
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Larsen Jay
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