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June 25-27, 2018 | McCormick Place | Chicago, IL

Exhibiting Information

Reach the TOP floral buyers!

In 2016, 97% of attendees were involved in purchasing decisions.

The established Key Buyer Program attracts hundreds of the industry’s highest-volume buyers. IFE offers Key Buyers special perks to make it more productive and efficient for them to attend. Key Buyer incentives include complimentary hotel rooms, free registration, shuttle services to the event, meeting rooms, and several other amenities.

IFE’s marketing strategy includes significant audience development efforts, which includes creating and fostering lasting relationships with key players. Additionally, if there is someone you would like to see at the show, we will reach out to directly.


Attendee Snapshot

Exhibiting at IFE puts you face-to-face with serious, qualified decision makers from the mass market, wholesale and retail florist sectors. From the one full day of education, to two days of exhibits, and numerous networking events in between, you’ll have dozens of opportunities to make connections that will last long after the show.

Top Visitor Industries:

  • Mass market buyers
  • Supermarkets & supercenters
  • Online retailers
  • Buying agents
  • Distributors
  • Commercial growers
  • Greenhouses
  • Independent grocers
  • Retail florists
  • Event planners
  • Nurseries
  • Designers
  • Garden centers

Top Products of Interest:

  • Cut flowers, bouquets, bunches
  • Containers, vases ceramics
  • Blooming plant
  • Green/foliage
  • Potted plants
  • Other floral accessories
  • Tropical indoor foliage
  • Ribbons, bows, and picks
  • Films, sleeves and wraps

Be a part of something BIG!

In 2017, IFE will be co-located with United FreshMKT Expo, United FreshTec Expo and the Global Cold Chain Expo in Chicago. The combination of these powerful events will bring together cross-category retailers from high volume mass markets and mid-size grocers, to independent operators from the local, national and international markets.

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Additional Exhibitor Benefits

All exhibitors receive:

  • 8′ high white back wall drapes
  • 3′ high white side divider drapes
  • 7″ x 44″ identification sign
  • Tuxedo carpeting
  • Show directory and online exhibitor listing, searchable by product
  • 5 exhibitor badges (per 10’x10′  booth)
  • Opportunity to conduct a Floral Theater Design Demonstrations
  • Opportunity to include a product in the Iron Designer Competition
  • Access to the list of buyers registered for your pre-show and post-show marketing mailings
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