East Coast, West Coast, Canadian, European; all cities have their own flair and way of evolving over time in pursuit of prosperity. Flower markets, the traditionally open-air exchanges where floral retailers meet and do business with suppliers, are yet another way in which cities all change.
While wholesalers have taken on a more prominent role facilitating transactions between retailers and suppliers, many cities still have flower markets. This free report on the state of several specific markets details the challenges and success flower markets have faced as they try to keep up with a changing industry.
Download the report and see how flower markets can still be useful sourcing venues as well as vibrant institutions in their home cities of Boston, Los Angeles, New York, Portland OR, San Diego, San Francisco, Burnaby (British Columbia) and Aalsmeer (Netherlands.)