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June 25-27, 2018 | McCormick Place | Chicago, IL

MICHAEL SCHRADER

Floral Director, Schnucks Market

Project Info

Project Description

PROFILE

Michael Schrader has been the Director of Floral reporting to the Vice President of Produce for the past 9 years. He oversees the buying of all floral and gift products for Schnucks Florist and Gifts at the floral design center, 9220 Shortline in St. Louis as well as 95 in-store floral outlets in five states.

He holds a business degree from the University of Missouri and has a 30 year career in the floral business. Michael has attained a level of expertise that has earned him a strong reputation in the floral industry. At Schnucks, Schrader has taken the floral division to a higher level with themed floral statements, exotic stems and an expanded selection of giftware.

“More than ever before, flowers are an integral part of the décor in homes across the nation,” said Schrader. “Schnucks customers can look forward to an introduction of emerging flower varieties to complement gift items that are upscale and on trend. These combinations will lead to exciting new possibilities in color themes and home accessorizing styles.”

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