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June 25-27, 2018 | McCormick Place | Chicago, IL

Full Show Schedule

This year we are excited to announce that we are partnering with both Super Floral and burton + BURTON for our Education Day!

Every year, the International Floriculture Expo delivers a meaningful conference program with top industry presenters from around the country and the world, allowing attendees to maximize their time away from the office and their stores. “Education Day” on Monday, June 25, is developed to give floral professionals ideas, tips, and industry insights to take back to their business. Expect to come away learning the newest trends, and creating stronger professional relationships.

Attendees must purchase the Floral Package to attend the education sessions.  Please note that sessions are very popular, first come first served for seating.

In Partnership with:

Monday, June 25, Education Day  
7:30am – 5:30pm Registration Open
9:15am – 10:15am

Education Day Kickoff: The State and Industry Statistics of Global Floral Retail

Statistics: Mass, Traditional Florist, eCommerce and the Consumer

The ecosystem of the industry continues to bring forth obstacles and new challenges to grow our business in new ways. Join us for the kick-off of IFE Education Day and this unparallelled opportunity to learn the from the latest industry statistics in global retail and commerce. Be the FIRST to know!

10:30am -11:30am

Building Efficiency, Collaboration and Revenue with the Latest in Transformational Technology

New Marketing, Retail and Commerce Platforms

With disruptive changes in marketing, retail and commerce, it’s time to engage in the sciences of technology in new and different ways. Learn new methods to create strategic partnerships with visionary and disruptive technology platforms for improved efficiencies, collaboration, sales and profits in 2018 and beyond. You will hear it here FIRST!

12:00pm – 1:15pm

Keynote Lunch: Ken Schmidt

Make Some Noise: Open the Throttle and Dominate Your Marketplace

The road to creating a passionately vocal, fanatically loyal customer base starts here. Ken Schmidt will tell a fascinating story of how businesses of any size and scope can position themselves to ignite customer demand, maximize sales growth, and dominate their marketplace, even in the most commoditized environments. His signature ingredients: Harnessing basic drivers of human behavior for competitive advantage and bulletproof reputation building. Schmidt leaves audiences knowing their businesses can’t become dominant until they can answer three vital questions: What do your customers – and other important publics – say about you? What do you want them to say? And, What are you doing to make them say it? 

1:30pm – 2:30pm

Discovering the Science of Experiential Product and Merchandising Strategies

The Art + Science behind Balloon Merchandising

Grab your lab coat and get ready to breakdown the fundamental elements of Balloon Merchandising! We will closely examine “the consumer” under the microscope, experiment with product mixology, and analyze the magnetic properties of successful displays. By mixing these secret ingredients, we will expose the perfect formula to increase sales and profitability. Join us here to mix up some BRAND NEW visual fire-power for 2018 and beyond!

2:45pm – 3:45pm

Creating a Culture of Employee Community and Maximum Performance

Attracting, Hiring, Motivating & Retaining Staff Members

In this engaging presentation, Phil Lempert (The SupermarketGuru) takes a look at the importance of floriculture in today’s supermarket and c-store environments. Lempert with share insights on how these retail channels need to expand their merchandising and floor space in order to attract shoppers and increase the size of their grocery basket. Floraculture@Retail is a challenging business with labor costs rising – this presentation will include ways to sell management on the importance of floral. This is a session not to be missed!

4:00pm – 5:00pm

Uncovering New Ways to Enhance the Customer Journey from Visual Engagement to the Cash Register

Consumer Direct, Experiential, Decision Tree, Visual Trends

Experience and learn the latest evolution of how consumers discover, research, engage and buy. Join this discussion with a panel of consumer experts to exchange ideas and new ways of attracting multi-level generations of consumers and keep them engaged to the point of purchase. Be the FIRST to see the visual trend forecasts for 2018/2019.

5:00pm – 6:30pm Toast to the Industry Reception
Featuring the Merchandising Award of Excellence and the Flower Naming Ceremony
 Tuesday, June 26  
7:30am – 4:00pm Registration Open
8:00am – 10:00am Flash Floral Speed Networking Sessions
10:00am – 4:00pm Exhibit Hall Open
11:15am 11:45am Flower Field Chat
12:45pm – 1:15pm Flower Field Chat
2:00pm – 2:35pm Flower Field Chat
3:30pm – 4:30pm Iron Designer Competition & Happy Hour
 Wednesday, June 27  
7:30am – 4:00pm Registration Open
8:30am – 9:30am Advisory Board Annual Meeting
9:00am – 10:00am Exhibit Hall Open – Key Buyer Power Hour
10:00am – 4:00pm Exhibit Hall Open
11:00am-11:45am Innovation Battlefield Challenge!
Watch new products pitched live on stage and vote for the most cutting edge!
12:45pm – 1:15pm Flower Field Chat
1:30pm – 2:15pm Flower Field Chat
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