Yvonne Ashton
Over 14 years ago, Yvonne Ashton began her career in marketing with Mayesh Wholesale Florist. Drawing upon her analytical business statistics background, entrepreneurial spirit, deep-seated love for flowers and design, and an insatiable thirst for knowledge, Yvonne discovered her true calling in the realm of marketing. Whether actively participating in committees, sharing insights on panels, […]
Lauren Streeter
Lauren Streeter, the Event Director at Floriexpo, thrives on fostering connections and curating unforgettable experiences. With a deep-seated passion for event planning, Lauren brings a strategic mindset to her role, helping orchestrate events that captivate attendees and exceed exhibitor expectations. Her knack for understanding the needs and desires of the floral industry allows her to […]
Yvonne Ashton
Over 14 years ago, Yvonne Ashton began her career in marketing with Mayesh Wholesale Florist. Drawing upon her analytical business statistics background, entrepreneurial spirit, deep-seated love for flowers and design, and an insatiable thirst for knowledge, Yvonne discovered her true calling in the realm of marketing. Whether actively participating in committees, sharing insights on panels, […]
Christine Salmon
Maria Fernandes
Joseph Farrell
Joep Paternostre
Steve Dionne
Steve Dionne has served on the CalFlowers Board of Directors for over 16 years, and has twice served as President of the association. He has been involved in the California floral industry for over 26 years, and is the owner of Wafex USA in partnership with Wafex Australia. Steve holds a B.A. from University of San […]
Vanessa Leite
Vanessa Leite joined the That Flower Feeling team in May 2023, as the Community Engagement & Development Specialist. In her role, Vanessa will support the That Flower Feeling endeavor growing the network, funders, and campaign. Vanessa has over 20 years of nonprofit management, stakeholder engagement, and fundraising experience with national, regional, and local not for profit organizations. She […]