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June 18-20, 2019 | Miami Beach Convention Center | Miami, FL

Report: A Florist’s Guide to Cut Flower Care

As a florist, learning to effectively manage your perishables is the single best way to preserve and build your profits.


Simply put, if you have already trimmed all your unnecessary business expenses, successfully managing your cut flower stock is hugely important for turning a profit and delighting your customers.

To help you implement top-notch cut flower handling procedures, the International Floriculture Expo and Flowers& Magazine have compiled this robust, 10-part guide.  Originally published in Flowers & Magazine as a series, the paper offers 25+ pages of exceptionally useful background and best practices around cut flower care and handling.

With input from industry experts and a clear, concise style from Flowers&  Magazine Editor Bruce Wright, the guide includes section on:

  • Botany
  • Sourcing
  • Processing
  • Refrigeration  
  • Water Quality
  • Disease prevention

Download this report today and discover the methods that will help keep both your flowers and business healthy and vibrant! 

Download the Report

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