June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Kristin Lares

— North America's Largest B2B Floral Show —

Kristin has been in Retail for 28 years.
Started with Mrs. Goochs and became the youngest individual to get promoted to dept manager. Stayed as the Housewares and Floral Manager until Whole Foods acquisition.
Soon after was the first store level manager to get promoted to corporate office…Became the Asst. Store Designer for few years.
Transitioned into Assistant Specialty Coordinator position (beer, wine and cheese)
I created and launched the WFM Spirits (hard liquor) program globally
2003 became the Asst. Produce & Floral Coordinator – oversaw all procurement and distribution for SoPac WFM
2013-2014 Worked for Charlie’s Produce- handled all the floral buying for Hagen Markets (Cal,Az and NV)
2014- To current became the Floral Director for Bristol Farms and Lazy Acres

• WFM Regional and Global All-Star
• Facilitated getting Florecal in Ecuador Fair-Trade & Whole Trade Certified (before Fair Trade became a thing)
• Experience in opening over 200 new stores
• FPFC and PMA Member since 2003
• Education- Los Angeles Valley College, FIDM and Ashford University
• Member Of Executive Women in Leadership
• Member of FISMC- Food Industry Sales Managers Club
• Involved in City of Hope and Olive Crest Foundation
• CGA (Ca Grocer Assoc) Member

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