June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Pieter Landman

— North America's Largest B2B Floral Show —

In 1963, Pieter was found behind a blooming tulip in the bulb-fields of his parents in Breezand the Netherlands.

After finalizing ‘Cum Laude’ the horticulture school for floral industry and floral design, he decided to open a flower shop, to start a freelance job on the side creating floral decorations around the world and on top to follow the study for his master degree on floral designing.

Decorating international floral shows around the world, sports events like Wimbledon, royal palaces, society weddings, fashion shows, master-classes to florists as well to royalties and children and presenting television programs about floral designing are a few of the topics of his long list.

After closing down his flower shop in the nineties, Pieter concentrated himself more on product development, trend watching, merchandizing and sales for the mass market. He worked with large well-known floral exporters in Aalsmeer, the Netherlands, creating exciting new floral products for the European and American mass-market industry.

In 2003, Pieter opened his company ‘Blooming Vision BV’, consulting mass markets and their suppliers around the world on trends, product development, merchandizing and sales. Aside working with fresh flowers and plants, he creates excitement with artificial flowers, ceramics and packaging never forgetting the basic desire of the consumer.

© Diversified Communications. All rights reserved.