June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Superfloral’s Top 15 Trade Show Planning Tips

Every trade show offers businesses the opportunity to showcase their work/products, network and generate financial success.  Whether you are an exhibitor looking to gain new customers or an attendee looking for new products to help boost sales – advanced preparation is imperative to the success of both sides of the business. Check out the top […]

TEDx Speaker Lisa Waud at IFE 2017

Lisa Waud is a Detroit business owner and creative botanical artist with an eye for floral design and horticultural décor. She will be speaking at a Flower Field Chat on Wednesday June 14th at 2:00pm. All IFE attendees are invited to watch Lisa speak about the Flower House, Detroit Flower week and her mobile flower […]

The 2017 Iron Designer Competitors

The International Floriculture Expo announces the 10 floral artists and designers who will compete to become the 2017 Iron Designer Champion. Click here to learn more  

Sustainability Initiatives at IFE

Improving sustainability is a global responsibility. IFE and our co-location partners are proud to contribute to bettering the environment and quality of life. Random Acts of Flowers collects remaining flowers from exhibitors and distributes them to hospitals and rehabilitation centers. Chicago Restore gathers pallets of potted plants and hard goods left over from the convention […]

Ahalogy Floral Content Trends

  The importance of understanding how and when certain floral items are trending is critical in planning and creating content that appeals to the current needs and wants of its target audience. In 2016, Ahalogy conducted research on Pinterest content trends to determine which categories and sub-categories were most relevant to consumers. The data collected […]

IFE Remembers Bobbi Ecker-Blatchford

IFE remembers the extraordinary life of Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, and mourns with the floral industry over the loss of an icon.  Bobbi was honored at the first-ever flower naming ceremony at IFE on June 24, 2010, in a ceremony attended by hundreds of her industry colleagues.  Michael Schrader of Schnuck Markets had the […]

Floral Merchandising in Top UK Retailers

Consumers in the UK purchase more flowers per household than US consumers.  Ever wonder what floral merchandising looks like across the pond? Download the PDFs below to view over 100 images from Tesco, Marks & Spencer, Sainsbury’s and more to learn how the top supermarkets in the UK merchandise floral for spring and take a […]

© Diversified Communications. All rights reserved.