Floriexpo Spotlight: John Benzick, GoGo Flower

Flower Water TO GO is a simple solution that keeps flowers fresh and lively. Created by John Benzick after buying flowers on the go and knowing there had to be a better way of keeping them fresh than sticking them in a vase with water, the product provides flowers the hydration they need during transit. […]

Floriexpo Spotlight: Manny Cantor, The Elite Flower

Founded in 1991 by floral industry pioneer Peter Hannaford, The Elite Flower has grown from a small rose farm in Colombia to nearly 1.450 hectares spanning the world. They specialize in roses, spray roses, alstroemerias and gerberas. Roses were on display in a big way at The Elite Flower booth during Floriexpo 2022, where the […]

Floriexpo Spotlight: Stacy McCoy, Continental Flowers

Continental Flowers has over 150 acres of its own proprietary production, as well as global sourcing capabilities from a variety of regions across Central and South America. Their customer base is comprised of over 600 wholesale and mass-market customers in the United States and Canada, with a full line of products that includes fully customizable […]

Floriexpo Spotlight: Scott Vanderwal, Pioneer Flower Farms

Pioneer Flower Farms is one of the largest bulb forcing farms in North America. They work with the best bulb stock growers in Holland to produce quality cut flowers and potted plants at their facility in St. Catharines, Ontario. Their proximity to the US border allows the company to service accounts in both the United […]

Floriexpo Spotlight: Mike Amschler, Bloomaker

Bloomaker is a leading floral online store and flora design company that was originally founded in 2002 in Waynesboro, Virginia. They produce flowers for export to customers across the US, Europe, and Asia Pacific regions. Their hydroponically grown flowers include tulips, hyacinth, muscari, daffodils & Giant Amaryllis. The team was at Floriexpo 2022 to showcase […]

Floriexpo Spotlight: Alvaro Varela, Dutchess Bouquets

Dutchess Bouquets is a supplier of fresh cut flowers to national retailers in the United States and Canada. Their management team has 38 years of experience in flower production and marketing that is further supported with 20 years of retail chain experience in both supermarkets and general merchandise sectors. The Dutchess Bouquets team was at […]

Floriexpo Buyers Corner: What do Buyers Want Suppliers to Know?

Floriexpo brings together mass-market floral buyers to explore their options with everything from fresh cut flowers to potted plants to containers and more. These buyers have a variety of needs as they look to move their departments forward, many of which were discussed during an Exhibitor Workshop which brought together buyers from across the country. […]

Insights from the Floriexpo Education Program

Designed to serve as a mix of education, trend spotting and market knowledge to define floral strategies, the Floriexpo Education Program featured numerous experts that presented and discussed the most pressing issues in the industry. Derek Woodruff kicked off the program with an exploration of the Floral Marketing Fund (FMF) study that laid out the […]

Building up to Floriexpo 2022

The sights and smells of fresh-cut flowers are filling up the Miami Beach Convention Center, which is where Floriexpo 2022 will take place from June 7th through June 9th. Those fresh-cut flowers dominate the exhibit floor, but others that are showcasing everything from potted plants to containers to care and handling products fill out the […]