Merch Magic!
10 Million-Dollar Ways to Master a Store Makeover Without Breaking the Bank by Cindy Hanauer Summer is behind us and the hustle-bustle of the fall season is propelling us into the profitable Fall-Winter holiday season- the springboard of our total-year’s financial success! After the slow-down of summer, we’re pursuing new ideas to remodel and […]
Blooming and Making Bank
5 Things About Emerging Business Trends Your Boss Wants to Know…and YOU Should Too! by Cindy Hanauer There are two types of creativity in our business: Product Creativity and Business Creativity. Admittedly, many hours are spent on product creativity- finding the perfect mix of fresh-cuts, sourcing the optimal assortment of plants, and finding the […]
Blooming into Fall
The Positive PR of the Harvest By Cynthia Hanauer When it comes to gardening, it seems that Spring gets all the positive PR and Fall is known as the “Grim Reaper” of the planting season-the time of year when the beauty of Spring and Summer begins to fade before the white blanket of snow eventually […]
3 Reasons Why You Should Be at Floriexpo
A full year’s worth of trendspotting, networking and buying in just three days? SOLD. Floriexpo is North America’s only business to business event exclusively for the floral industry which means we built this event just for you. The right exhibitors, the right education, and the right networking all in the heart of beautiful Ft. Lauderdale. […]
The Magic of Merchandising: How to Transform Simple Products into a Visual Force
By Cindy Hanauer Part mastery…part mystery. Most of the science behind good merchandising can be explained, but much of it cannot. We know it when we see it. We know it when we feel it. If we all had a florist fairy wand, the technique would be simple. Abracadabra! But the mastery […]
Fall 2022 Trends That Your Customers Are Shopping NOW!
Floriexpo Presents Fall 2022 Trends That Your Customers Are Shopping NOW! Most people think of “Fall” as “orange, browns and yellows”. But our talented designers have some NEW ideas to share, which will elevate the “normal” colors of fall into appealing and fashionable selections to delight your consumers. What other colors coordinate with Veri Peri […]
Digging a Little Deeper and Helping Young Minds Grow
Floriexpo Presents Digging a Little Deeper and Helping Young Minds Grow Join Cindy Hanauer and Kids Gardening.org Executive Director, Em Shipman, to hear how Em is working to ensure that the next generations of young people become the tidal wave of social and environmental change leaders needed to alter our trajectory and heal our planet and people. […]
Sustainability Initiatives in the Global Floral Industry
Floriexpo Presents Sustainability Initiatives in the Global Floral Industry Join Cindy Hanauer and FloraLife’s Global Product Manager, Mark Allen as they discuss developing their FloraLife 2025 sustainability initiatives and some key challenges the industry is facing. What you’ll learn… • What is sustainability? • How can I bring sustainability into my business • What is […]
Special Events Recap
Everyone brought the energy to the Floral Theater for the Floriexpo Special Events! The Flower Naming Ceremony honors floral industry pioneers who have made a significant impact over the course of their career. This year’s recipient, Joep Paternostre, Founder and Chief Executive Officer of Bloomaker USA, is an exemplary model for what this award represents. […]