From consumer behavior to the supply chain, every aspect of the floriculture industry is undergoing massive transformation. This transformation was accelerated by COVID-19, creating a new urgency to embrace innovative ideas and new business models. Scott Rusch, GM and Co-Founder of BloomStudios Cut Flowers took to the stage at the International Floriculture Expo to discuss these trends and much more. BloomStudios is a new division of Ball Horticultural Company focused on new product development for the cut flowers segment.
We caught up with Rusch to discusss the insights he had to share, advice he has for the industry as a whole and more. Learn more about Rusch via the website he mentions in the video, https://www.bloomstudios.com/