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June 18-20, 2019 | Miami Beach Convention Center | Miami, FL

Education Program

Presented in partnership with Super Floral and burton + BURTON

Registration Hours
Monday, 6/25: 7:30am – 5:30pm
Tuesday, 6/26: 7:30am – 4:00pm
Wednesday, 6/27: 7:30am – 4:00pm

Exhibit Hall Hours
Tuesday, 6/26: 10:00am – 4:00pm
Wednesday, 6/27: 10:00am – 4:00pm

25 Jun 2018
26 Jun 2018
27 Jun 2018

Education Day Kickoff: Industry Statistics of Global Floral Retail

Statistics: Mass, Traditional Florist, eCommerce and the Consumer The ecosystem of the industry continues to bring forth obstacles and new challenges to grow our business in new ways. Join us...
Jackie Lacey, AIFD, PFCI, CFD

Discovering the Science of Experiential Product and Merchandising Strategies

The Art + Science behind Balloon Merchandising Grab your lab coat and get ready to breakdown the fundamental elements of Balloon Merchandising! We will closely examine “the consumer” under the...
Edward Muñoz, CBA®
Becca Knight

Lunch Keynote: Make Some Noise: Open the Throttle and Dominate your Marketplace Presented by Ken Schmidt

The road to creating a passionately vocal, fanatically loyal customer base starts here. Ken Schmidt will tell a fascinating story of how businesses of any size and scope can position...
Ken Schmidt

Building Efficiency, Collaboration and Revenue with the Latest in Transformational Technology

New Marketing, Retail and Commerce Platforms With disruptive changes in marketing, retail and commerce, it’s time to engage in the sciences of technology in new and different ways. Learn new...
John Abkes
Brian Kanda
Alex Frost

Creating a Culture of Employee Community and Maximum Performance

Attracting, Hiring, Motivating & Retaining Staff Members Your employees are your greatest asset, but many times they feel overworked, underpaid and unappreciated! Learn the paradigm of the ever-changing workforce and...
Dione Baird
Cheryl Bruno
Glenna Hecht

Uncovering New Ways to Enhance the Customer Journey from Visual Engagement to the Cash Register

Consumer Direct, Experiential, Decision Tree, Visual Trends Experience and learn the latest evolution of how consumers discover, research, engage and buy. Join this discussion with a panel of consumer experts...
J. Keith White

Toast to the Industry Reception

Featuring the Merchandising Award of Excellence and the Flower Naming Ceremony. Check out the Merchandising Award of Excellence at this link: www.floriexpo.com/merchandising-awards ! Learn about the Flower Naming Ceremony here:...

Flash Floral Speed Networking Sessions

Pre-Registration Required!

Trending: Succulents & Easy Maintenance at the Retail Store Level

The large chain food stores have transitioned their floral department into a living gift department. There are many plants that are used in arrangements that are very easy to maintain...
Eve Lynn

American Floral Trends: How They Apply to Holidays and Events

Developed exclusively for the floral industry, the four versatile themes in the American Floral Trends Forecast have applications in every type of work florists do. In this session, you will...
J. Keith White

Iron Designer Competition & Happy Hour

Competitors will compete live in front of a cheering audience! Fresh cut floral and accessories will be revealed moments before the competition starts and participants will have just 20 minutes...

Supply Chain & Transportation Solutions Forum

Growers, suppliers & retailers gather to discuss the hard-hitting topics affecting the industry today – supply chain logistics and transportation. This forum is designed to engage thought leaders in critical...
Eli Bice
Sam Helgren
Corey Rosenbusch

Innovation Battlefield Challenge

Watch new products pitched live on stage and vote for the most cutting edge! Flower expert J Schwanke will host this live action product demo. For more details, please visit...
J Schwanke

Book Signing and Q&A with Laura Dowling, Author & Former Chief Floral Designer at the White House

Join award-winning florist and designer, author and former Chief Floral Designer at the White House, Laura Dowling, for a book signing and Q&A!
J Schwanke
Laura Dowling
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