Join moderator Cindy Hanauer and guest speaker Steve Dionne, CalFlowers Executive Director for an in-depth conversation all about the California floral industry.
Steve shares his inside perspective on challenges the industry has faced during the pandemic and provides an update on Fun N Sun 2022!
Steve Dionne; Executive Director; CalFlowers
Steve Dionne has served on the CalFlowers Board of Directors for over 16 years, and has twice served as President of the association. Steve has been involved in the California floral industry for over 26 years, and is owner of Wafex USA in partnership with Wafex Australia. He holds a B.A. from University of San Diego. Steve’s industry achievements include SAF’s Floral Marketer of the Year (1998), and induction into The American Academy of Floriculture (2010).
Cindy Hanauer is the 4th generation of her family in the floral industry and has achieved 40+ successful years encompassing every retail channel of the business: traditional florist, mass market and e-commerce. Cindy has held executive positions with the largest retailers in the world such as Kroger, Winn-Dixie and 1-800-Flowers, successfully managing both the back-end supply chain for 25+ distribution centers and the customer-facing merchandising and operations teams for 2,500+ retail locations. Her core competencies include business strategies, team reorganizations, disruptive technology launches, operational training, innovative supply chain integrations, e-commerce development and award-winning bottom-line results.
In 2014, Cindy launched Grand Central Floral, a B2B education platform to provide knowledge and information to all sectors of the floriculture community. Cindy has gained international recognition as the most experienced influencer and futuristic visionary in the industry with her website, newsletter and social media platforms followed by 10,000+ members, worldwide.
Cindy shares her expertise with the public through television, radio and speaking appearances and writes frequent columns for numerous industry trade magazines. She offers consultation to global investors and analysts, is a trustee for the American Floral Endowment and volunteers on many industry boards and committees.
In her Northeast Florida community, Cindy works with a group of volunteers who help senior citizens age successfully and independently in their own homes. She is also a philanthropic vocalist and performs with three vocal organizations where 100% of the concert proceeds are donated to local organizations who provide free family services, medical support, dreams and comfort to children with terminal or life-threatening illnesses.