|Thursday, September 16|
Organization Savvy: The Art of Positive Politics with Glenna Hecht, President Humanistic Consulting
Confused and overwhelmed by the changing office landscape? IFE and our favorite educator to the rescue! Join your floral friends in a fun and safe environment to gain the tools and knowledge you need to cut through the chaos. Did we mention FUN???
|12:00PM – 1:00PM||Lunch|
|1:15PM – 2:00PM||
Sales Growth: Capitalizing on the Post-COVID Plant and Gardening Phenomenon
From consumer behavior to the supply chain, every aspect of the floriculture industry is undergoing massive transformation. This transformation was accelerated by COVID-19, creating a new urgency to embrace innovative ideas and new business models. Join a Q&A session with the industry’s most experienced and seasoned garden center experts to help chart the course for Fall 2021 and Spring 2022.
|2:15PM – 3:00PM||
Brand Marketing: Building Loyal Customers through Courageous Ideas, Thought Leadership and Design Excellence
It’s our goal to bring human connection and an experiential shopping atmosphere to each consumer that walks into our store. How do we re-build after this past year to drive additional ROI and make it easy for our customers to buy from us? Join us for this fast-paced, immersive and interactive education session as we learn the latest post-COVID consumer shopping data that will move our businesses forward. Be the FIRST to see this NEW data in a fun and engaging environment!
|3:15PM – 4:00PM||
Financial Management: Taking the Guesswork Out of Budgeting and Financial Forecasting for 2022
Think forward into the future and join our panel of experts for a candid conversation about the financial and operational challenges we’re facing and how to formulate educated financial forecasts for 2022 budgeting and beyond.
|Friday, September 17|
|10:00AM||Exhibit Hall Open|
|3:00PM – 4:00PM||Happy Hour & Special Events!
Grab a drink & meet us at the Floral Theater
|3:00PM||Flower Naming Ceremony|
|3:30PM||Iron Designer Competition|
|4:00PM||Exhibit Floor Closes|
|Saturday, September 18|
|10:00AM||Exhibit Hall Floor Open|
|4:00pm||Exhibit Hall Closes|
|5:30PM – 7:30PM||Poolside Soirée|