June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Key Buyer Program

— North America's Largest B2B Floral Show —

Welcome to the Floriexpo Key Buyer Experience.  We’re so glad you’re here!

The Floriexpo Key Buyer Experience is designed for mid and high-volume buyers, category mangers and merchandisers across all segments of the floral industry. The goal of the program is to provide these key decision makers with a curated experience that delivers high quality products, education, and industry connections. Hyper focused on floral, Floriexpo is where floral decision makers come for an experience exclusively dedicated to their needs with no noise from other sectors.

Program participants receive complimentary access to the full Floriexpo experience including the Education Day Program, exhibit floor, Floral Theater sessions, design demonstrations, and networking events. This kind of unrestricted access to everything Floriexpo has to offer allows for participants to customize their time and prioritize the opportunities that align with their own company’s goals.

The Key Buyer Experience

Complimentary Registration
Includes full access to all education sessions and the full exhibit floor 

Incredible Special Events
At show special events, three nights of amazing parties, access to the Empowerment Zone and much more

Key Buyer Lounge 
Take advantage of this private lounge. Meet with suppliers, get caught up on emails, enjoy complimentary coffee and Wi-Fi.

Complimentary Waterfront Accommodations 
Qualifying buyers receive complimentary stay at our official hotel for their time at Floriexpo. 2023 hotel accommodations will be at the Hilton Fort Lauderdale Marina.

Free Airport Transportation
We’ll give a a complimentary Uber code to secure safe and reliable transportation to and from the FTL airport when it’s convenient for you!

Meeting Rooms 
Complimentary larger meeting spaces available by request. Floriexpo is the perfect place to hold a business meeting, team event, or training. 

Enroll in the Floriexpo Key Buyer Experience

Contact a member of our Key Buyer Team for more information, to enroll in the program, and to start planning your trip to Fort Lauderdale!

Lauren Streeter
Key Buyer Manager
[email protected]


Jordan Randall
Key Buyer Coordinator
[email protected]


If you have any questions on your Floriexpo journey do not hesitate to reach out. Think of us as your own personal Floriexpo concierge.

Key Buyer Program Qualifications

Eligible program participants must meet the following qualifications

  • Currently employed as a buyer, category manger, or merchandizer in one of the following industry sectors
    • Grocery Store/ Supermarket
    • Home/ Garden Center
    • Online Retailer/Mail Order Catalogue
    • Grocery Wholesaler
  • Purchases more than $5,000,000 of floral products annually
  • Is a direct decision maker or influences the decision-making process for floral  

Do you Qualify?

To see if you qualify for the Floriexpo Key Buyer Program, please click the button below to submit a qualification request. A member of you Key Buyer Team will reach out to talk about your options regarding particiation.  

Know an industry decision maker perfect for the program?

Treat them to the full experience

Click the button below to submit them to the Key Buyer Program. Our team will review the submission and reach out to them with a customized invite.
Click Here
Hotel Accommodations

To qualify for free hotel accommodations, a flight reimbursement and/or reimbursement for travel to and from the airport, you must be responsible for purchasing more than $5,000,000 of floral products annually or are a direct decision maker or influences the decision-making process for floral  

Hotel Room Policies

By booking a key buyer hotel room, you adhere to the following policies:

  • Rooms may only be booked once key buyer is qualified by show management
  • Key buyer must supply credit card at the time of booking for incidentals
  • If you book your hotel and you do not attend Floriexpo, your credit card will be charged for the entire reservation including taxes and fees
  • Rooms and rates are subject to availability and guarantee of a specific hotel cannot be made prior to booking.

Special accommodations may only be made by Floriexpo show management. Contact [email protected] with any questions.

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