June 7-9, 2022 • Miami Beach Convention Center • Miami Beach, FL

Key Buyer Program

— North America's Largest B2B Floral Show —

Welcome to the Floriexpo Key Buyer Experience.  We’re so glad you’re here!

The Floriexpo Key Buyer Experience is designed for mid and high-volume buyers, category mangers and merchandisers across all segments of the floral industry. The goal of the program is to provide these key decision makers with a curated experience that delivers high quality products, education, and industry connections. Hyper focused on floral, Floriexpo is where floral decision makers come for an experience exclusively dedicated to their needs with no noise from other sectors.

Program participants receive complimentary access to the full Floriexpo experience including the Education Day Program, exhibit floor, Floral Theater sessions, design demonstrations, and networking events. This kind of unrestricted access to everything Floriexpo has to offer allows for participants to customize their time and prioritize the opportunities that align with their own company’s goals.

Program Advantages 

Complimentary Registration

  • Includes full access to, all education sessions, exhibit floor, on-site special events and off-site networking party! ($395 value)


Key Buyer Lounge 

  • Take advantage of this private lounge. Meet with suppliers, get caught up on emails, enjoy complimentary coffee and Wi-Fi.


Complimentary Beachfront Accommodations

  • Qualifying buyers receive complimentary stay at our official hotel for their time at Floriexpo. 2022 hotel accommodations include the Lowes Miami Beach and the Royal Palm South Beach.


Free Shuttles

  • Beat the Miami heat take advantage of our free shuttle service to and from the Convention Center and official hotels. 


Meeting Rooms

  • Complimentary larger meeting spaces available by request. Floriexpo is the perfect place to hold a business meetings, team event, or training.  

Enroll in the Floriexpo Key Buyer Experience

Contact a member of our Key Buyer Team for more information, to enroll in the program, and to start planning your trip to Miami Beach!

Lauren Streeter
Key Buyer Manager
lstreeter@divcom.com
207.842.5619

 EMAIL LAUREN

Autumn Dubel
Key Buyer Coordinator
adubel@divcom.com
207.842.5676

 EMAIL AUTUMN

If you have any questions on your Floriexpo journey do not hesitate to reach out. Think of us as your own personal Floriexpo concierge.

Key Buyer Program Qualifications

Eligible program participants must meet the following qualifications

  • Currently employed as a buyer, category manger, or merchandizer in one of the following industry sectors
    • Grocery Store/ Supermarket
    • Home/ Garden Center
    • Online Retailer/Mail Order Catalogue
    • Grocery Wholesaler
  • Purchases more than $5,000,000 of floral products annually
  • Is a direct decision maker or influences the decision-making process for floral  
 
To see if you qualify for the Floriexpo Key Buyer Program, please complete the Key Buyer Qualification Request form. 

Key Buyer Qualification Request

Know an industry decision maker perfect for the program?

Treat them to the full experience

Click the button below to submit them to the Key Buyer Program. Our team will review the submission and reach out to them with a customized invite.
Click Here
Hotel Accommodations

If you purchase for 20+ retail locations you may qualify for free hotel accommodations at the discretion of show management. For questions regarding qualification contact lstreeter@divcom.com.

Hotel Room Policies

By booking a key buyer hotel room, you adhere to the following policies:

  • Rooms may only be booked once key buyer is qualified by show management
  • Key buyer must supply credit card at the time of booking for incidentals
  • For each hotel night, the key buyer must attend Floriexpo the following day.
  • If you book your hotel and you do not attend, your credit card will be charged for the entire reservation including taxes and fees
  • Rooms and rates are subject to availability and guarantee of a specific hotel cannot be made prior to booking.

Special accommodations may only be made by Floriexpo show management. Contact adubel@divcom.com with any questions.

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