Beth has over 28 years of events industry experience—16 with Diversified, and 12 working for a major international hotel chain. She’s served a wide array of clients, from companies entering the floral market for the first time to large, well-established pavilion organizers. Her deep love of flowers started early as a child, working alongside her mother in lush gardens that included peonies, snapdragons, roses, among other varieties. She hopes to foster a love of gardening in her children, too. She is responsible for booth sales at IFE.
What do you love most about working on the International Floriculture Expo?
I love working together with companies to help them realize their goal of growing their retail sales. I’m available throughout the entire process—before, during, and after the event. I truly value the relationships that I’ve built along the way.
What’s your favorite flower?
I’m a lover of all varies of flowers. It’s impossible for me to pick just one!
Favorite place to escape to?
Cape Cod, especially when the hydrangeas are in full bloom.
What to contact me for:
Anything related to exhibit space at IFE.