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June 9-11, 2020 | Miami Beach Convention Center | Miami, FL


Operations Manager

Project Info

Project Description


Cheryl Rawson
Operations Manager

Cheryl has worked for Diversified Communications for 19 years. She started in the Accounting/Finance Department and switched to the Operations Department 14 years ago.  Her department provides event logistics for conferences and trade shows. IFE is one of Cheryl’s favorite events to work on. Growing up in Maine, Cheryl learned the love of gardening from her grandmother and has continued the tradition with her daughters and granddaughters.

What do you love most about working on the International Floriculture Expo?

I love watching the buildup of the exhibitors’ booths.  I’m amazed at the creativity of the designers and how they showcase their products. It’s the prettiest show I do and our floral customers are some of the nicest people you will ever meet.

What’s your favorite flower?

I can’t choose. Too many flowers to love!

Favorite place to escape to?

To the mountains to go skiing or to the warm waters of the Caribbean to go scuba diving.

What to contact me for:

I’m primarily responsible for managing all operational aspects of the event.  I act as liaison between IFE staff and all service contractors pre-show and onsite.  If you have any operational concerns, please contact me or IFE’s Floor Manager Jessica Eames.

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