The entire floral industry-growers, importer, logistics providers and retailers have been going through unprecedented changes in these past few years. And still, the industry has persevered and, in many ways, become even stronger than before.  

But what's on the horizon for 2023/2024? Economic levers such as inflation, product shortages, logistical challenges and consumer confidence are changing by the day.  

Should we be in "thrive mode" or survive mode" as we plan our future business strategies through 2024? 

Join this session with economist Charlie Hall, Ph.D; the Ellison Chair of Floriculture at Texas A&M University who will describe the important factors of the industry's economic future and how to best plan for them. You will NOT want to finalize your financial strategies for 2024 without hearing from Dr. Hall!