June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Show Schedule

— North America's Largest B2B Floral Show —

Flower Naming Ceremony

Jun 01 2023

3:00 PM - 3:30 PM EDT

Floral Theater

Flower naming events are a venerated tradition in Europe and the International Floriculture Expo feels privileged to bring this tradition stateside at the 14th Annual Flower Naming Ceremony! This ceremony honors floral industry pioneers who have made a significant impact over the course of their career. The Iron Designer Competitors will be required to use the newly named flower from the Flower Naming Ceremony in their masterpiece,

<b> The highly-anticipated new flower for the Flower Naming Ceremony is sponsored and bred by Ball. </b>

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