Christine Boland, leading Dutch trend analyst, keynote speaker, and design consultant, joins us to lead an influential and eye-opening presentation on trends. Christine will thoughtfully tie together how happenings within our world have vast effects on trends and how those trends are carrying over to the floral industry. The presentation will start from a high-level, worldwide view and then dive deep into how environmental factors affect the floral industry and the consumer. Christine will illustrate these consumer trends – or principles of progress – with examples from art, culture, science, marketing, media, advertising, retail, food, and design. The audience will be empowered by these insights through understanding the impact of zeitgeist and translating that knowledge into action steps for implementing trends in a way that the competition has not yet done.

Some questions we will explore:

• What drives people in our current zeitgeist?
• How does the zeitgeist influence our behavior?
• How do you stay relevant as an organization?
• Do you need any skills to lead the way in tomorrow's world?

Breakfast will be 8:00am – 8:45am and then the presentation will run 9:00am – 10:00am.

*Included in the Key Buyer pass. Upgrade required for general attendees and exhibitors.