Society of American Florists: Turning Local Action Into National Awareness!
Get geared up to Petal it Forward on October 21! The pandemic has so many people suffering from isolation, loneliness and anxiety, and we know flowers are the perfect antidote. It’s more important than ever for the floral industry take part in Petal it Forward, SAF’s award-winning annual pay-it-forward flower giveaway, entering its sixth year. Find out how SAF has reengineered the event so the industry can Petal it Forward in a safe, socially distanced way – and bring much needed smiles and comfort to unsuspecting flower recipients. Learn how you and your team can make the most of this day that’s unites the floral industry, truly showcases the healing power of flowers – and generates a heap of social and conventional media coverage and customer loyalty for participants.