To better understand the rising popularity of houseplants over the last decade, the Floral Marketing Fund (FMF) introduced a study that explores the main drivers of consumer preferences in houseplant purchasing. Most recently, and due in part to COVID-19, sales have seen further growth as people spend more time at home and engage in more plant-related activities. The results of this study provide a more comprehensive understanding of motivations for plant purchasing and determine how the industry can sustain this positive growth (and profits) as consumers return to “normal” life and work activities.
 
Gain insights on how to make the most of the houseplant trends to nurture the hobbyist consumers, inspire impulse buying, and improve the purchasing experience both in-store and online. You won’t want to miss this session!

Sponsored by the American Floral Endowment