June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Show Schedule

— North America's Largest B2B Floral Show —

Opening Session: From Seed to Sale: Supply Chain Insights from Breeders, Growers & Retailers

Jun 06 2024

9:00 AM - 10:00 AM EDT

Join us for a discussion amongst the three pillars of the floriculture industry where the experts will explore the unique challenges they face individually and collectively as they work to foster closer communication and collaboration, which can lead to greater success for all.

A few of the key questions they’ll discuss include the following:

-what does it mean to balance breeding breakthroughs with market realities? How can breeders ensure new varieties meet the needs of growers and retailers?

-what are some of the key strategies for growers to navigate rising costs and deliver profitable crops for retailers?

-how can each segment enable effective communication and collaboration from the greenhouse to the consumer to ensure optimal product quality and presentation at retail?

-what does it mean to adapt to changing floral preferences and demands in the age of sustainability and online shopping?

-how can we foster stronger relationships to overcome industry challenges and create shared value?

Come with your own questions to join this interactive discussion that will help you sort out the resources and support you need to succeed in 2024 and beyond.

*Upgrade required for attendees & exhibitors

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