Creating Visual Impact in Your Stores Using the Latest Color Trends
Pantone describes 2022's Veri Peri as "carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intrigue through transforming times". What are the other emerging color trends…
Growing Profitability in Turbulent Times
There are many financial inputs required for a successful retail floral operation, and the volatility of the past few years has added even more complexity! Learn new ideas from an…
Industry Panel: Winning Marketing Tactics to Achieve Top Revenue
Learn new marketing techniques and innovative customer engagement tactics from a panel of proven marketing pros. This session will cover tips and tricks for all floral genres ranging from fresh-cuts…
Keynote Lunch: Engaging Employees in the Workplace
In this energetic and informative session, a panel of your peers will share how they are engaging employees in the workplace. Our resident HR Guru, Glenna Hecht, will then share…
Adapting to New Trends and Consumer Preferences in Houseplant Purchasing
To better understand the rising popularity of houseplants over the last decade, the Floral Marketing Fund (FMF) introduced a study that explores the main drivers of consumer preferences in houseplant purchasing. Most recently, and due…