Ryan O'Neil is a thought leader in the floral industry and is keen to share all the potholes he hit along the way of building his companies. He and his wonderfully creative wife, Rachael, founded Twisted Willow Design in St. Louis, Missouri. Rachael had done everything from leading small local shops to serving as the floral supervisor at a Spokane Albertson's branch. A consistent headache for her throughout all positions was the lack of florist tools for automating the wedding folder filled with spreadsheets, procurement / special order forms, wedding proposals, invoices and everything else. Ryan founded Curate to automate the entire “wedding folder” in the cloud. From that experience, Ryan has gained industry knowledge of how companies, large and small, optimize their brand experience, operations, and sales and he shares the secrets on “The Business of Events” blog.