Shay Lhermann is a VP Business Development and Sales for Eden Shield. He has 25 years of experience in business development, marketing and sales in the Ag Tech industry and has established a network of sales in China for Israeli grown flowers. To that point, Shay also bred ornamental sunflowers for ten years and travelled the world to assess world trends and tendencies. He is the author of the book “22 ideas how to increase flower global consumption” which was launched in the 2017 flower expo in the Netherlands. He has mastered the mind of out-of-the-box thinking and is passionate about sharing his ideas through public speaking.