June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Beth O’Reilly, AIFD, TMF

Beth O’Reilly AIFD, TMF is a multifaceted, award winning floral artist and educator. Her passion and expertise in the floral industry is far reaching. From product development to large scale luxury event installation, and an invited guest artist for exhibitions across the globe, Beth brings a unique perspective to floristry.  Her years of experience, combined with […]

Beth O’Reilly, AIFD, TMF

Beth O’Reilly AIFD, TMF is a multifaceted, award winning floral artist and educator. Her passion and expertise in the floral industry is far reaching. From product development to large scale luxury event installation, and an invited guest artist for exhibitions across the globe, Beth brings a unique perspective to floristry.   Her years of experience, combined […]

Marisa Cali

Marisa Cali is a trailblazing AI-enhanced event professional who has been at the forefront of transforming the event planning and production landscape since founding her consulting business in 2015. Her journey is a testament to the power of embracing the work-from-anywhere lifestyle, navigating its myriad benefits and challenges with unparalleled grace and strategic foresight. In […]

Tess Vismale, CMP, DES

Tess Vismale is an award-winning Event Rescuer and the Founder and CEO of iSocialExecution, Inc., a premier Event Rescue & Execution firm; Tech Whisperer for DAHLIA+ AGENCY, #EventTechPullUp Podcast Co-Host, and Featured Professional Speaker. With 25+ years in the events industry, her mission is to serve humanity and change the world by giving value and […]

Mark Frank

Mark Frank is a multiple talented designer in the floral industry, based in Hilversum, The Netherlands. His specialisms are floral consulting, product development, floral design and styling for events and exhibitions, and consultancy for the mass retail markets in floral products and marketing strategies. He has been working for over 20 years in the floral […]

Derek Woodruff

Derek joined the floral industry at the age of 16 where he began learning floral design in vocational school and working for a local florist. Since then, he as continued to study the trade through institutes such as Michigan State University, the Great Lakes Floral Association (GLFA), and the American Institute of Floral Designers (AIFD). […]

Liza Roeser

MEET “THE FLOWER CEO” LIZA ROESER   Liza Roeser is a visionary who leads innovation in the flower industry.  Her journey began with a transformative Peace Corps mission in Ecuador in the 90s. Recognizing a unique opportunity to export South American fresh-cut flowers to wholesalers worldwide, she founded Farm Exports in 1998. This venture evolved […]

Derek Woodruff

Derek joined the floral industry at the age of 16 where he began learning floral design in vocational school and working for a local florist. Since then, he as continued to study the trade through institutes such as Michigan State University, the Great Lakes Floral Association (GLFA), and the American Institute of Floral Designers (AIFD). […]

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