Rooted in Growth: A 2026 Vision for the Floral Industry

To our Valued Floriexpo Community,

As we step into 2026, I’ve been reflecting on the incredible strength of the floral industry. Like the products we move, our community is constantly evolving, adapting, and finding new ways to thrive even in challenging climates.

Looking back at this past year, I am struck by the sheer resilience and creativity of our exhibitors, attendees, and partners. Whether you are a grower, a mass-market buyer, or a floral designer, you are part of a complex and beautiful ecosystem that brings comfort and celebration to millions.

Why 2026 is Our Year to Thrive

This year, Floriexpo is more committed than ever to being the “fertile ground” where your business goals take root. Here is what we are focusing on for the year ahead:

• Elevating the Experience: We are refining our show floor to ensure that the connections you make are not just transactional, but transformational.

• Meaningful Networking: We are introducing new, curated networking opportunities designed to break the ice and build lasting partnerships. From Floral Bootcamp to our evening events to the high-energy interactions on the floor, our goal is to put you in front of the right people at the right time. Also, unique to Floriexpo is that both buyers and exhibitors are housed in the same hotel, the beautiful Hilton Ft. Lauderdale Marina, creating even more opportunity for connection.

• Floriexpo Plus One Program: An exclusive initiative for wholesalers to bring a key retail partner to the show with full Key Buyer status, allowing for unified, real-time procurement.

• Community Education: Through our expanded workshops and keynote sessions, we aim to provide the data and trends you need to navigate the 2026 market with confidence.

The Industry is Coming to Fort Lauderdale

I am thrilled to announce that registration for Floriexpo 2026 is officially open! We are returning to the Broward County Convention Center from May 27–29, and the momentum is already record-breaking. Our floorplan is live, and as buyers see the show floor growing and filling up with top industry suppliers, they are committing earlier than ever!

What makes Floriexpo truly unique is the caliber of decision-makers in the room. I am proud to share that top buyers from the following companies have already committed to joining us this May:

Alberstons, Kroger (Plant and Floral), Harris Teeter, Publix, Giant Company, United Supermarkets, Shaws/Star Market, H-E-B/Central Markets, Whole Foods, Spartan Nash, Sobey’s, Raley’s, Safeway, Sobey’s West, IGA West, Thrifty Foods, Food City, Schnucks, SaveMart, Hy-Vee, Stop & Shop, Costco, Metro Inc., Vallarta Supermarkets, Charlie’s Produce, Weiss Market, Teleflora, AWG, Harmons, Topco, Roche Brothers, Hmart, Peirone Produce, Four Seasons Produce, Consentino’s, Stein’s, UNFI and more.

Calling All Innovators: Exhibit at Floriexpo 2026

If you are looking to scale your business and get your products in front of the largest concentration of mass-market floral buyers in North America, there is no better place to be. For potential exhibitors, now is the time to secure your booth space. Joining our show floor puts you in the direct path of high-volume decision-makers looking for the next big trend. By booking early, you ensure prime placement in our high-traffic zones, giving your brand the visibility it needs to stand out.

A Personal Note of Gratitude

Behind every booth and every purchase order is a person—a family business, a passionate entrepreneur, or a dedicated corporate team. Thank you for choosing Floriexpo as your home for floral commerce. Your feedback and energy are what drive us to make every event better than the last.

I hope your New Year is filled with health, prosperity, and plenty of fresh inspiration. I can’t wait to see you all on the show floor soon to celebrate what we’ve built together.

Warmly,

Bob Callahan CEO, Floriexpo

Register to Attend | View the 2026 Floorplan | Submit a Key Buyer Application