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June 7-9, 2022 | Miami Beach Convention Center   Learn More  

About the International Floriculture Expo

The largest B2B floral event in North America.

International Floriculture Expo

The International Floriculture Expo (IFE) was formerly called the Super Floral Show (SFS) until its current producers, Diversified Communications, acquired it from Gainshare Media in 2005, expanding Diversified’s portfolio of grocery events. Diversified produces over 100 trade shows, conferences, and publications.  IFE remains the largest high-volume B2B floral show in North America, uniting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more.  Product categories span from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.

About Diversified Communications

Diversified Communications is a third generation, family owned company which delivers powerful media solutions online, in person and print. Diversified Communications is headquartered in Portland, ME, United States.

Through organic growth and acquisition, the business has grown from owning a single radio station into an international communications company spanning across digital products, software, publishing and the production of market-leading events. We are aggregators of content, creators of communities and through a range of mediums, engage with our audience 24 hours a day, 7 days a week, and 365 days a year. With a solid reputation across both the business and consumer arenas, we are proud of a strong heritage and an equally strong future.

Business Sectors

Diversified Communications works with business and consumer communities across 14 industry sectors which has created a powerful network of resources and expertise. Our global and local networks provide unique industry access without geographic boundaries. The opportunity created through utilizing these established networks is endless. There is increased potential to create mutually beneficial partnerships, strengthen existing relationships, generate new ideas for products or services, share knowledge, resources and drive education or commerce. Learn more about Diversified Communications at www.divcom.com.

Super Floral Show Cutting Ribbon

Opening the Super Floral Show, now named the International Floriculture Expo, with a ribbon cutting ceremony.

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