June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Key Buyer Program

— North America's Largest B2B Floral Show —


Be our guest at Floriexpo! As a Key Buyer, you’ll enjoy a VIP experience, that includes unrestricted access to the Education Day Program, Exhibit Floor, Floral Theater Sessions, Design Demonstrations, and Networking Events. 

Hyper-focused on floralFloriexpo is where floral decision-makers come for an experience exclusively dedicated to their needs with no noise from other sectors.

This kind of unrestricted access to everything Floriexpo has to offer allows our Key Buyers to customize their time and prioritize the opportunities that align with their own company’s goals.

Who can be a Key Buyer?

Eligible program participants must meet the following qualifications: 

  • Currently employed as a buyer, category manager, or merchandiser in one of the following industry sectors:
    • Grocery Store / Supermarket 
    • Home / Garden Center
    • Online Retailer / Mail Order Catalogue 
    • Grocery Wholesaler
  • Purchases more than $5,000,000 of floral products annually
  • Is a direct decision maker or influences the decision-making process for floral departments.

Do you qualify?


What you'll receive as a Key Buyer:

Complimentary Registration at FloriExpo and Floral Bootcamp

This includes:
  • Complimentary registration
  • Free Pass to the brand new Floral Bootcamp 
  • Access to the full exhibit floor packed with the companies that are shaping the floral industry
  • A full year’s worth of buying in just three days
  • A personal Key Buyer contact to answer all your questions

Free Accommodations

This includes:
  • Qualifying buyers receive a stay at our official hotel for the entirety of Floriexpo

Special Events


  • 3 nights of networking events including a cruise on a luxury yacht
  • Iron Designer, Flower Naming and complimentary lounge
  • The Empowerment Zone
  • & More! 

Private Meeting Rooms

  • Complimentary meeting spaces are available by request. 
  • Take advantage of our private Key Buyer Lounge
  • Enjoy complimentary coffee & Wi-Fi

Enroll in the Key Buyer Experience!

Contact a member of our Key Buyer Team for more information.

David Cohen
Key Buyer Manager
[email protected]


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