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June 7-9, 2022 | Miami Beach Convention Center   Learn More  

Key Buyer Experience

Welcome to the IFE Key Buyer Experience.  We’re so glad you’re here!

The International Floriculture Expo is pleased to invite select buyers into the Key Buyer Program.  We know that being a high volume buyer is stressful, and our mission is to make  your experience as easy as possible, from pre-registration down to on-site details, we’re here for YOU.

How to Register as a Key Buyer

Please contact our Key Buyer Manager, Lauren Streeter to your custom key buyer registration link. 

Lauren Streeter
Key Buyer Manager

Email Lauren

If you have any questions on your IFE journey, reach out to Lauren. Think of her as your own personal IFE concierge. 

Advantages of the Key Buyer Experience

FREE Registration 

  • Includes full conference pass, giving you access to the networking luncheon, all education sessions, off-site party and on-site special events! ($395 value)

Key Buyer Lounge Access

  • Kick your feet up or get down to business. Stop by the lounge to grab a coffee or conduct one-on-one meetings.

Meeting Rooms + Wifi

  • Need space for a huge team meeting on-site?  We’ve got you covered.  Some teams even conduct their annual meetings at IFE. 

Key Buyer Qualification Request

Hotel Accommodations

If you purchase for 20+ retail locations you may qualify for free hotel accommodations at the discretion of show management. For questions regarding qualification contact lstreeter@divcom.com.

Hotel Room Policies

By booking a key buyer hotel room, you adhere to the following policies:

  • Rooms may only be booked once key buyer is qualified by show management
  • Key buyer must supply credit card at the time of booking for incidentals
  • For each hotel night, the key buyer must attend IFE the following day.
  • If you book your hotel and you do not attend, your credit card will be charged for the entire reservation including taxes and fees
  • Rooms and rates are subject to availability and guarantee of a specific hotel cannot be made prior to booking.

Special accommodations may only be made by IFE show management. Contact adubel@divcom.com with any questions.

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