JOIN OUR KEY BUYER PROGRAM!
Be our guest at Floriexpo! As a Key Buyer, you’ll enjoy a VIP experience, that includes unrestricted access to the Education Day Program, Exhibit Floor, Floral Theater Sessions, Design Demonstrations, and Networking Events.
Hyper-focused on floral, Floriexpo is where floral decision-makers come for an experience exclusively dedicated to their needs with no noise from other sectors.
This kind of unrestricted access to everything Floriexpo has to offer allows our Key Buyers to customize their time and prioritize the opportunities that align with their own company’s goals.
Who can be a Key Buyer?
Eligible program participants must meet the following qualifications:
- Currently employed as a buyer, category manager, or merchandiser in one of the following industry sectors:
- Grocery Store / Supermarket
- Home / Garden Center
- Online Retailer / Mail Order Catalogue
- Grocery Wholesaler
- Purchases more than $5,000,000 of floral products annually
- Is a direct decision maker or influences the decision-making process for floral departments.
Do you qualify?

What you'll receive as a Key Buyer:
Complimentary Registration

This includes:
- Free registration
- Access to all Education Sessions
- Access to the full exhibit floor
- A personal Key Buyer contact to answer all your questions
Free Airport Travel & Accommodations

This includes:
- All Key Buyers receive a complimentary Uber code to use safe & reliable transportation to and from the Fort Lauderdale airport
- Qualifying buyers receive a stay at our official hotel for the entirety of Floriexpo
- Flight Reimbursements if qualified
Special Events

THIS INCLUDES:
- 3 nights of parties
- The Empowerment Zone
- & More!
Private Meeting Rooms

THIS INCLUDES:
- Complimentary large meeting spaces are available by request.
- Take advantage of our private Key Buyer Lounge
- Enjoy complimentary coffee & Wi-Fi
Enroll in the Key Buyer Experience!
Contact a member of our Key Buyer Team for more information.
Lauren Streeter
Key Buyer Manager
[email protected]
207.842.5619
Emily Whitcomb
Key Buyer Coordinator
[email protected]
207.842.5696
