June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Flower Naming Ceremony

— North America's Largest B2B Floral Show —


Flower naming events are a venerated tradition in Europe and Floriexpo feels privileged to bring this tradition stateside at the 14th Annual Flower Naming Ceremony! This ceremony honors floral industry pioneers who have made a significant impact over the course of their career.

Nominations are now open!

CLICK HERE to nominate!

Congratulations to the 2023 Flower Naming Recipient,

Joeseph Farrell

The 2023 newly named flower is the Sunflower Joe.

Past recipients include:

2022   Joep Paternostre
2021   Sarah Armellini
2020   Ghean Maksimow, Bow Genie International
2019    Lane Devries, The Sun Valley Group
2018    Bradley Gaines, United Supermarkets
2017    John Simko, Sunshine Bouquet Company
2016    Jim Daly, Smithers Oasis
2015    Maxine Burton, burton + BURTON
2014    Kathy Hession, Roundy’s Supermarkets
2013    Anna Ball, Ball SB
2012    Cindy Hanauer, Grand Central Floral
2011    Stan Pohmer, Pohmer Consulting Group
2010    Bobbi Ecker-Blatchford, The Flora Pros

Criteria Guidelines

The criteria below is representative of the past recipients honored at Floriexpo. This serves as a guideline for submitting, however nominations are not limited to the criteria below.


  • Is an active retailer, supplier or educator in the floriculture industry
  • Is a life-long member of the floriculture industry
  • Has worked in numerous retail and/or supply segments of the industry
  • Holds a position of VP or higher within her/his current organization
  • Has had major impact and influence in areas outside of her/his current realm of responsibility
  • Is a public figure in the floriculture industry
  • Has served the industry in a volunteer capacity
  • Maintains a high standard of interpersonal conduct and reputation within the industry
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