June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Flower Naming Ceremony

— North America's Largest B2B Floral Show —

A European Tradition Brought to Floriexpo

Thank you to the Flower Naming Ceremony sponsor for providing us with the new flower! 

Thank you, Danziger / Malima!

Congratulations to the 2024 Flower Naming Recipient,

Maria Fernandes

The 2024 newly named flower is the Hermosa Rosa Maria.

Past recipients include:

2023   Joseph Farrel. Bloomquest
2022   Joep Paternostre, Bloomaker USA
2021   Sarah Armellini, Armellini Express Lines
2020   Ghean Maksimow, Bow Genie International
2019    Lane Devries, The Sun Valley Group
2018    Bradley Gaines, United Supermarkets
2017    John Simko, Sunshine Bouquet Company
2016    Jim Daly, Smithers Oasis
2015    Maxine Burton, burton + BURTON
2014    Kathy Hession, Roundy’s Supermarkets
2013    Anna Ball, Ball SB
2012    Cindy Hanauer, Grand Central Floral
2011    Stan Pohmer, Pohmer Consulting Group
2010    Bobbi Ecker-Blatchford, The Flora Pros

Criteria Guidelines

The criteria below is representative of the past recipients honored at Floriexpo. This serves as a guideline for submitting, however nominations are not limited to the criteria below.


  • Is an active retailer, supplier or educator in the floriculture industry
  • Is a life-long member of the floriculture industry
  • Has worked in numerous retail and/or supply segments of the industry
  • Holds a position of VP or higher within her/his current organization
  • Has had major impact and influence in areas outside of her/his current realm of responsibility
  • Is a public figure in the floriculture industry
  • Has served the industry in a volunteer capacity
  • Maintains a high standard of interpersonal conduct and reputation within the industry
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