June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL


— North America's Largest B2B Floral Show —

Have a buyer you would like to treat to the Floriexpo Key Buyer Experience?

Submit them to the program using the form below and our Key Buyer Team will reach out and invite them to patriciate in the program on your behalf!

If you are a floral buyer looking to participate in the Floriexpo Key Buyer Program, please complete the Qualification Request form on this page.

Advantages of the Key Buyer Experience

Complimentary Registration
Includes full access to all education sessions and the full exhibit floor.

Floral Bootcamp 
Join us for a full day of interactive sessions led by industry experts designed to pack an educational punch with quick-hit micro sessions that will keep attendees engaged and excited! Explore design, gain inspiration, master marketing and sales, and enhance team-building skills. 

Incredible Special Events
Access to our Welcome Party: Golden Hour at Floriexpo,  The Empowerment Zone, Flori After Dark, Iron Designer Competition, Flower Naming Ceremony, and more! 

Complimentary Beachfront Accommodations 
Qualifying buyers receive complimentary stay at our official hotel for their time at Floriexpo. 2024 hotel accommodations will be at the Hilton Fort Lauderdale Marina.

Free Airport Transportation
We’ll give a a complimentary Uber code to secure safe and reliable transportation to and from the FTL airport when it’s convenient for you!

Meeting Rooms 
Complimentary larger meeting spaces available by request. Floriexpo is the perfect place to hold a business meeting, team event, or training. 

Key Buyer Program Qualifications

Eligible program participants must meet the following qualifications

  • Currently employed as a buyer, category manger, or merchandizer in one of the following industry sectors
    • Grocery Store/ Supermarket
    • Home/ Garden Center
    • Online Retailer/Mail Order Catalogue
    • Grocery Wholesaler
  • Purchases more than $5,000,000 of floral products annually
  • Is a direct decision maker or influences the decision-making process for floral   

Have questions? 

Contact a member of our Key Buyer Team, they’d be happy to help. 

David Cohen
Key Buyer Manager
[email protected]



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