June 5- 7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Floral Bootcamp

— North America's Largest B2B Floral Show —

Introducing Floral Bootcamp!

Dive into a full day of interactive sessions led by industry experts designed to pack an educational punch with quick-hit micro sessions that will keep attendees engaged and excited! Explore design, gain inspiration, master marketing and sales, and enhance team building skills. 

Each micro session will immediately be followed by a round table discussion where attendees will collaborate with likeminded individuals while tapping into their creativity in a dynamic and condensed format. This is where the magic happens!

Everyone will receive a certification of attendance at the end of this immersive, expert-led day.

*Floral Bootcamp is an upgrade for exhibitors and attendees

Floral Bootcamp Schedule:

Kickstart your day with a burst of energy, where you can fuel up for the exciting day ahead.

Event Director, Lauren Streeter, will set the tone for the day, ensuring you’re ready for an immersive experience. 

Education: Kick the day off with a floral designer demonstration where attendees hear how this year’s trends are being used, what is inspiring 2024 designs and where to begin when you set out on a new design. An educational, visually appealing session awaits!

Round Table Discussion: Who is involved in the design process – this can be anything from floral design to display design. Where do you begin when designing? What products or tools can you not design without? What would help you design better or more efficiently?

Education: Inspiration can strike from anywhere and admittedly, it seems like new “trends” are popping up daily – per TikTok. It can feel overwhelming to break through the noise and “be on trend” but once you figure out the trend(s) that align with your brand and customer, that’s where the magic can happen. Join us for tips on trend spotting and ensuring your purchases are the ones that your consumers want.

Round Table Discussion: 

Where do you look for inspiration? How do you decipher which trends will resonate with your brand and customer and which ones, you can leave behind? What is a trend that you love right now? Is there a trend you see coming?

Education: An outstanding product may not reach it’s full potential without the right merchandising and marketing. When you walk into a store, displays are what catch your eye – pristine display organization and intrigueing signage can draw a consumer’s attention and encourage them to not only pick up the product, but hopefully purchase. From being eye-catching to the right price point, every detail matters. You can’t afford to miss this one.

Round Table Discussion: What are your stores doing that you think stands out for merchandising/marketing? Or have you seen any displays or marketing that were “WOW” factors to you? Have you had an instance where a product wasn’t selling but after reworking the merchandising and/or marketing, it took off?

Education: Join us for a case study with That Flower Feeling, as they share how they developed and executed a very successful floral marketing campaign.

Round Table: Where do you begin when building a strategic marketing campaign? How do you get people to buy into your campaign for support? Have you been a part of a successful campaign?

Education: Buyers are always looking for ways to save on freight and consolidation. What are other buyers doing to consolidate orders from multiple growers so they can cut down on so many stops on a load? Are they hiring a consolidation company? Consolidating at one growers location?
There may be a lot of hurdles with this topic, but there is in turn, a lot of opportunity for new efficiencies.
Round Table Discussion: What efficiencies have you uncovered through supply chain hurdles?

Education: Many grocery stores added an ecommerce side to their business during the pandemic out of necessity. Today, consumers are online shopping more than ever for ease and convenience. Whether you are a mom and pop or a chain grocery store, you have the capability to set yourself up for success selling online.


Round Table Discussion: If your company has an online ordering process, how well, or not well, has that worked? Was there any hesitation or push-back to adding an ecommerce side of the business?

12:15PM – 1:30PM Lunch Keynote : Design Lessons from Across the Globe
Stay tuned for more on this!

Education: You often hear that people in floral “just fell” into the industry. How can the industry as a whole better attract and retain quality workers? Many young professionals might be looking at other professions due to potentially higher pay but as you talk to seasoned floral folks, you will often quickly hear a mutlitude of positive reasonings for staying in the industry. How can this industry give themselves the PR it deserves in order to find the right people?

Round Table Discussion: Has your company, or one that you know of, done anything really well in the hiring and/or retaining process? Do you find it’s more challenging to hire or retain quality employees? 

Questions about everything from AI to which new zinnias to grow this year are keeping professionals awake at night, but how many of these changes truly represent something different for the industry or with the way you do your job?

Celebrate your achievements with a certificate ceremony, marking the successful completion of the day’s challenges and FLORAL BOOTCAMP!

Mingle with fellow floral enthusiasts at our networking reception. Cocktails and camaraderie await!

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