May 31 — June 2, 2023 • Fort Lauderdale Convention Center • Fort Lauderdale, FL

The Floriexpo Team

— North America's Largest B2B Floral Show —

The Floriexpo Event Management Team is comprised of passionate professionals who love what they do.  We are honored to support the floral industry and we are here to make Floriexpo a success for attendees and exhibitors each year. Please reach out to us if you need anything. We look forward to seeing you in Miami!

Bob Callahan

Group Vice President/Product Director

Bob began his career in the trade show industry back in 1997. In 2001, Bob moved his family up to Maine to join Diversified Communications. Prior to becoming Group Vice President in 2015, Bob was Group Show Director overseeing a variety of products in a variety of in different industries. Bob has been on the Floriexpo team since Diversified acquired the Super Floral Show in 2007. Bob’s love for trade shows is his belief and enjoyment of seeing the power of face to face interaction.

What do you love most about working on Floriexpo?

I am always amazed at the buyers dedication and commitment to taking advantage of everything the show has to offer.

Favorite Flower

The Tulip. They are beautiful all year round. But most of all, they are a sign of Spring in Maine!

Beth Schultz

Account Executive

207-842-5536

Beth has over 28 years of events industry experience—16 with Diversified, and 12 working for a major international hotel chain. She’s served a wide array of clients, from companies entering the floral market for the first time to large, well-established pavilion organizers. Her deep love of flowers started early as a child, working alongside her mother in lush gardens that included peonies, snapdragons, roses, among other varieties. She hopes to foster a love of gardening in her children, too. She is responsible for booth sales at Floriexpo.

What do you love most about working on Floriexpo?

I love working together with companies to help them realize their goal of growing their retail sales. I’m available throughout the entire process—before, during, and after the event. I truly value the relationships that I’ve built along the way.

Favorite Flower

I’m a lover of all varies of flowers. It’s impossible for me to pick just one!

Harrison Hines

Event Manager

Harrison was born and raised in “Down East” Maine. Floriexpo has given him the opportunity to meet companies from all over the globe and experience the floral world in a way that he never would have imagined. He enjoys the complexities of the floral industry and learning more about the professionals and products that make the industry “tick”.

What do you love most about working on Floriexpo?

The sights and smells of the trade show floor.

Favorite Flower

Lupines

Lauren Streeter

Marketing & Key Buyer Manager

Lauren has been specializing in trade show/ conference marketing for more than seven years and years and has worked on some of the biggest trade shows in North America. Her passion is strategic marketing and connecting buyers and sellers through creative experiences and is dedicated to ensuring Floriexpo serves all its floral industry customers!

What do you love most about working on Floriexpo?

How beautiful and vibrant the show floor is. We produce shows for many industries and THIS is by far the most appealing to the eye.

Favorite Flower

Hydrangea

Lauren St. Clair

Marketing Director

207-842-5420

Lauren has been marketing event and media properties for over 15 years, working with brands ranging from emerging startups to blue chip companies and everything in between. She truly loves any opportunity to define brand vision and execute meaningful marketing campaigns that drive ROI for her products.

What do you love most about working on Floriexpo?

Floriexpo is such a beautiful show and offers so much opportunity to really flex both my creative and strategic muscles!

Favorite Flower

I adore Hydrangeas.

Jessica Eames

Content & Conference Project Manager

207-842-5586

Jess started at Diversified Communications in the operations department and transitioned to the conference side of tradeshows/conferences 5 years ago. She enjoys curating fresh content for the education program that provides attendees a creative, fun, and informative experience. Jess also organizes the special events at Floriexpo which usually combines flowers, celebration and friendly competition.

What do you love most about working on Floriexpo?

Floriexpo’s floor is vibrant, creative and smells amazing! The energy is unlike any other show.!

Favorite Flower

Hydrangea

Melissa Vigue

Operations Coordinator

Melissa works within the Operations department at Diversified Communications. She has worked for the company over 3 years and has been involved in Floriexpo the past 3 years as well!

What do you love most about working on Floriexpo?

It is the most beautiful expo hall and I enjoy seeing the new floral innovations each year!

Favorite Flower

I love the variety of Succulents.

Autumn Dubel

Marketing Coordinator

207-842-5420

Autumn works within the Marketing team for Floriexpo. She earned her Bachelor’s Degree in Marketing from Merrimack College. She is excited to learn about the floral industry!

What do you love most about working on Floriexpo?

Working with such an amazing team and learning about the floral industry.

Favorite Flower

I love sunflowers.

Veronica Fossett

Operations Manager

Veronica has worked at Diversified Communications in the Operations Department for nearly 15 years. She enjoys being “behind the scenes” in trade show operations, and is very excited to have the opportunity to work on Floriexpo!

What do you love most about working on the Floriexpo?

I can’t wait see the beautiful exhibits in person, as well as getting to know the exhibitors, vendors and Diversified team members that I will be working with.

Favorite Flower

Gerber Daisy

Miranda Panico

Sales & Marketing Coordinator

Miranda works within both the Sales and Marketing teams for Floriexpo. She attended the University of Maine, double majoring in Marketing and Management. 2021 was her first year seeing Floriexpo come to life in person and she loves seeing all of the colorful displays in Miami!

What do you love most about working on the Floriexpo?

The amount of passion and creativity everyone has!

Favorite Flower

Waterlilies
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