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September 15-18 2020

Reach the TOP floral buyers!

The established Key Buyer Program attracts hundreds of the industry’s highest-volume buyers. IFE offers Key Buyers special perks to make it more productive and efficient for them to attend. Key Buyer incentives include complimentary hotel rooms, free registration, shuttle services to the event, meeting rooms, and several other amenities.

IFE’s marketing strategy includes significant audience development efforts, which includes creating and fostering lasting relationships with key players. Additionally, if there is someone you would like to see at the show, we will reach out to directly.

“We wrote over $700,000 in orders.”  -Carmen Garcia, Coastal Nursery, CA


Attendee Snapshot

Exhibiting at IFE puts you face-to-face with serious, qualified decision makers from the mass market, wholesale and retail florist sectors. From the intensive one day of education, to two days of exhibits, and numerous networking events in between, you’ll have dozens of opportunities to make connections that will last long after the show.


Involved in Purchasing

97% of attendees are involved in purchasing. 


Plan To Purchase

87% of attendees plan to purchase as a result of attending.


Found New Companies

85% of attendees found new companies to do business with.


“Having this show in Miami was great! We had many valuable visits in our booth.”

Cecil Alfaro, P&F Flower Farms


“There was every type of vendor I was looking for…”

Yula Troughton, Dear Daughter Flowers


“The speed dating program was a very good opportunity to make new connections.”

Jun Pablo Sierra, Bellaflor Group

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