June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Outlook Colombia; Post-Valentine Recap and Proflora 2021

— North America's Largest B2B Floral Show —

Floriexpo Presents

Floral Connect Free Webinar – Outlook Colombia; Post-Valentine Recap and Proflora 2021

This session will feature topics including:
  • Post-Valentine recap in the Colombian Floriculture Industry
  • Advice for retailers in the US as we plan for the rest of the year
  • What’s to come for the 30th anniversary of Proflora and Proflora 2021
  • Market trajectories
  • Optimism as we flourish into Spring!



Augusto Solano

Augusto Solano; President, Asocolflores

With a background in industrial engineering, finance, and economics, Mr. Solano is at the forefront of the Colombian Floriculture Industry employing 140,000 workers in its sustainable development combined with its social responsibility. He’s part of many other industry organizations, worldwide, and a great friend to our business here in the United States.

Cristina Uricoechea

Cristina Uricoechea; Director of Proflora/International Trade Fairs

Cristina started to work with Asocolflores for the first Proflora event, and then became its leader. Nowadays, Cristina leads all the international trade shows and showrooms to ensure the most effective promotion of Colombian Flowers around the world.


Cindy HanauerCindy Hanauer is the 4th generation of her family in the floral industry and has achieved 40+ successful years encompassing every retail channel of the business: traditional florist, mass market and e-commerce. Cindy has held executive positions with the largest retailers in the world such as Kroger, Winn-Dixie and 1-800-Flowers, successfully managing both the back-end supply chain for 25+ distribution centers and the customer-facing merchandising and operations teams for 2,500+ retail locations. Her core competencies include business strategies, team reorganizations, disruptive technology launches, operational training, innovative supply chain integrations, e-commerce development and award-winning bottom-line results.

In 2014, Cindy launched Grand Central Floral, a B2B education platform to provide knowledge and information to all sectors of the floriculture community. Cindy has gained international recognition as the most experienced influencer and futuristic visionary in the industry with her website, newsletter and social media platforms followed by 10,000+ members, worldwide.

Cindy shares her expertise with the public through television, radio and speaking appearances and writes frequent columns for numerous industry trade magazines. She offers consultation to global investors and analysts, is a trustee for the American Floral Endowment and volunteers on many industry boards and committees.

In her Northeast Florida community, Cindy works with a group of volunteers who help senior citizens age successfully and independently in their own homes. She is also a philanthropic vocalist and performs with three vocal organizations where 100% of the concert proceeds are donated to local organizations who provide free family services, medical support, dreams and comfort to children with terminal or life-threatening illnesses.

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