Applying the Art of Positive Politics Across the Floral Industry
The past 18 months have changed expectations and realities across the floral industry. What does it mean to operate in this new environment? How can floral industry stakeholders best leverage existing relationships and create new ones to drive things forward? Glenna Hecht explored all of these topics and more during the Organization Savvy: The Art […]
How Will New Consumer Shopping Data Redefine Floral Industry Marketing?
With education being the backbone of the floral industry, the Floriology Institute is focused on helping everyone understand what it can maean for them to bring human connection and an experiential shopping atmosphere to everyone. What does doing so look like after more than a year of this connection and experience being so different? What […]