FOR IMMEDIATE RELEASE

FT LAUDERDALE, FL –  August 6th, 2025 – Floriexpo, North America’s premier business-to-business floral event, today announced the launch of Seed to Stem, an exclusive pavilion dedicated to the future of floriculture. This new initiative, debuting at Floriexpo 2026 in Ft. Lauderdale, will serve as a vital platform connecting flower breeders directly with the industry’s most influential buyers and stakeholders.

The Seed to Stem pavilion is designed to be the epicenter where breeding meets business. It offers a unique stage for breeders to showcase the next generation of blooms, highlighting innovations in genetics, longer vase life, unique hues, and sustainability-driven traits.

“The floral industry is constantly evolving, and the ‘Seed to Stem’ pavilion at Floriexpo 2026 is our commitment to fostering that innovation,” said Bob Callahan, President + CEO, Floriexpo. “This dedicated space will be a pivotal meeting point where the future of floriculture is not just discussed, but actively shaped by the breeders themselves, connecting their groundbreaking work directly with the market’s biggest buyers.”

Exhibiting in the Seed to Stem pavilion offers unparalleled benefits, including:

• Discovery by Industry’s Biggest Buyers: Direct access to national supermarkets, lifestyle retailers, and decision-makers seeking the next floral sensation.

• Showcase Breakthrough Varieties: A curated environment to feature innovations that meet evolving consumer demands.

• Strategic Partnerships: Opportunities to connect with growers, distributors, and retailers across the entire floral supply chain.

• Thought Leadership: Participation in daily spotlights, breeder talks, and guided buyer tours, positioning exhibitors at the forefront of industry conversation.

“The new Seed to Stem Pavilion at Floriexpo is set to be a game changer for buyers. This exciting addition offers a unique opportunity to connect directly with breeders and collaborate with growers. Breeders would be bringing a piece of their farms to us; showcasing the latest innovations, varieties, and emerging trends, while also sharing their expertise on the breeding process and what’s ahead in floral development. It’s a rare chance to collaborate, learn, and gain insight into the future of floriculture—all in one inspiring space” said Lisa Letch, Floral Sales Manager, Star Market/Shaw’s

Join us at Floriexpo 2026, May 27-29 at the Broward County Convention Center – Where the Floral Industry Grows.

For more information on exhibiting in the Seed to Stem pavilion, please contact our exhibitor team at sales@floriexpo.com

About Floriexpo: Floriexpo is North America’s largest B2B floral event, uniting floral category vendors with mass-market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers, and more. Produced by Elevate Events & Media, Floriexpo is committed to providing a world-class experience for attendees and exhibitors, fostering connections, education, and innovation across the entire floral supply chain.

Media Contact: Lauren St. Clair, V.P. Marketing | lstclair@floriexpo.com, 207.232.3236