FOR IMMEDIATE RELEASE
Ft. Lauderdale, FL – 10.28.25 – Floriexpo, North America’s largest business-to-business event dedicated exclusively to the floral industry, is proud to announce the appointment of two influential leaders to its esteemed Advisory Board: Benita Krampelj, Head of Floral Category Management at Metro, and Tatiana Castro, VP of Floral Sales & Corporate Marketing, PPC Flex.
The addition of these highly respected professionals will further enhance the Board’s diverse expertise, providing critical guidance on Floriexpo’s educational programs, exhibitor experience, and strategic growth as the floral industry continues to evolve.
Benita Krampelj brings a deep understanding of high-volume retail and wholesale flower procurement. Her experience at Metro, the third largest grocery store chain in Canada, positions her as a crucial voice representing the needs of mass-market buyers, chain stores, and the intricate logistics of getting fresh flowers and plants to consumers. Her perspective will be invaluable in shaping content and resources tailored to large-scale floral operations.
Tatiana Castro, with her background in marketing and packaging innovation from PPC Flex—a leader in flexible packaging solutions—introduces critical insights into branding, consumer trends, and sustainability. As packaging continues to be a major factor in the floral supply chain, her expertise will help Floriexpo address the industry’s growing need for eco-friendly and innovative product presentation.
“Our Advisory Board is the compass that guides Floriexpo, ensuring we remain the most relevant and authentic event for the entire floral supply chain,” said Bob Callahan, President and CEO of Floriexpo. “We are absolutely thrilled to welcome Benita and Tatiana. Benita’s mass-market purchasing experience and Tatiana’s expertise in strategic marketing and packaging innovation fill two vital roles on our board, guaranteeing that our event programming and focus reflect the most pressing needs of our buyers and exhibitors.”
The Floriexpo Advisory Board is composed of top buyers, suppliers, and distributors from across the Americas, whose collective expertise helps drive the floral industry forward. Floriexpo 2026 will be held at the Broward County Convention Center in Fort Lauderdale, FL, on May 27-29, 2026.
About Floriexpo Floriexpo is North America’s only business-to-business event exclusively for the floral industry. The event unites floral category vendors with mass-market floral buyers from supermarkets, chain stores, wholesale florist distributors, and online retailers, offering a dynamic platform for education, sourcing, and networking.
About the Floriexpo Advisory Board
The Floriexpo Advisory Board is a collective of influential leaders from various segments of the floral industry. Their primary purpose is to provide strategic guidance, insights, and recommendations to the Floriexpo leadership team, ensuring the event remains at the forefront of industry needs, delivers exceptional value, and continues to drive the floral sector forward.