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International Floriculture Expo Names 2021 Recipient of Flower Naming Award

— North America's Largest B2B Floral Show —

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New Chrysanthemum named, Sarah’s Brush, in Honor of Sarah Armellini

Miami, Florida- September 17, 2021 

Sarah Armellini, co-founder of Armellini Express Lines, was recently recognized by the floriculture industry by having a flower named in her honor at the International Floriculture Exposition (IFE) held from September 16-18, 2021 in Miami Beach, Florida.

Flower naming events are a venerated tradition in Europe, where queens and heads of state have been honored with flowers named after them in a formal ceremony.   This ceremony honors floral industry pioneers who have made a significant impact over the course of their career, going above and beyond a normal job or a routine business.  Honorees are chosen by a panel of fellow industry leaders and Ms. Armellini is only the twelfth person in the United States to be recognized by the IFE with this award.

The award was presented by Cindy Hanauer of Grand Central Floral, a 2012 recipient of the same award.  Hanauer said, “What Sarah and her husband, Jules, started wasn’t simply “an idea”…. it was the execution of an idea that still provides important solutions to the industry today.  Over the past 75+ years, the name Armellini has become synonymous with the fluidity of our industry and the real-time solutions that are required as the industry evolves.  The name Armellini stands for giving back, being there in a clutch and striving for creative solutions-even in the most difficult times.”

­The named Chrysanthemum is a beautiful white and purple bicolor resembling paintbrushes through the petals and is awarded the name and trade designation “Sarah’s Brush”.  Throughout her life, Ms. Armellini was also an avid painter, and this one-of-a-kind flower exemplifies her artistry.

It’s literally impossible to discuss the history of the floral industry without recognizing the Armellinis’ contributions for the past 75+ years. Unfortunately, the world lost Ms. Armellini on July 4, 2021, but the business that she and her husband, Jules, began in 1945 continues today and her family was present to accept this award on her behalf.

Pieter Landman served as the Master of Ceremonies, and Ball SB was represented by Carmen Marquez; Ball SB Marketing Manager.

Flower-Naming Recipients

2021     Sarah Armellini (posthumous); Armellini Express Lines

2020    Ghean Maksimow; Bow Genie

2019    Lane DeVries  Sun Valley Floral Farms

2018    Bradley Gaines, United Supermarkets
2017    John Simko, Sunshine Bouquet Company
2016    Jim Daly, Smithers Oasis

2015    Maxine Burton, burton + BURTON
2014    Kathy Hession, Roundy’s Supermarkets
2013    Anna Ball, Ball SB
2012    Cindy Hanauer, Grand Central Floral
2011    Stan Pohmer, Pohmer Consulting Group
2010    Bobbi Ecker-Blatchford, The Flora Pros

About Armellini Express Lines


Armellini is one of the largest family-owned companies specializing in temperature- controlled shipments of perishable product, expedited truckload, and LTL scheduled service across the United States.

About Ball Horticultural Company


Ball Horticultural Company was founded in 1905 by George J. Ball. The company remains family owned and has a global presence on six continents in 17 countries. The current President and CEO is Anna Caroline Ball, third-generation leader of Ball Horticultural Company.

About International Floriculture Expo


International Floriculture Expo is produced by Diversified Business Communication of Portland, Maine. This show is the only industry-wide event that brings buyers and sellers together and serves all segments of the floriculture process, from seed to shelf. IFE is the leading trade exposition and educational conference for mass market retailers, supermarkets, garden centers, retail florists, growers, nurseries, event floral designers, and other retailers of floral and foliage products.

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