June 5-7, 2024 • Broward County Convention Center • Fort Lauderdale, FL

Making Social Media Work for You and Your Business

— North America's Largest B2B Floral Show —

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Speaker Highlight: Yvonne Ashton

In today’s digital age, social media has turned into a powerful tool for businesses to connect with their audience, expand their reach, and boost brand visibility. Although, in order to utilize social media to its full potential you have to dive deeper than simply creating an account and sporadically posting content. Once you begin to understand its algorithms and start developing a strategic schedule for content posting, then you will see the dividends in terms of brand reputation and customer engagement.

Yvonne Ashton

Ultimately, the key to success lies in continuous learning and adaptation. These social media platforms can change with the wind and evolve rapidly, which calls for a proactive approach from businesses. Yvonne Ashton knows this, a 14-year career (and counting), Yvonne began her journey in marketing with Mayesh Wholesale Florist, where she has now earned the title of Marketing Director. Drawing upon her analytical business statistics background, Yvonne will be educating us in a wealth of marketing knowledge but focusing in on social media and how to stay on top of emerging trends, refining strategies, and soliciting feedback, so that your business can unlock the full potential of social media as a means for growth and innovation.

Social media has emerged as an essential tool for businesses seeking to thrive in a competitive market. But just a presence on the platforms is not enough, true success demands deeper understanding of the algorithms and content creation. Join us at Floral Bootcamp to hear from Mayesh Marketing Director, Yvonne Ashton, on tips and tricks for harnessing the full power of social media.


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