June 4-6, 2025 • Broward County Convention Center • Fort Lauderdale, FL

Merchandising Award of Excellence goes to Hy-Vee

— North America's Largest B2B Floral Show —

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Super Floral and Syndicate Sales hosted this year’s Merchandising Award of Excellence and presented a six minute video introducing the three finalists and the vision for each display at IFE’s Toast to the Industry Reception.

Cheryl Overland and her team from Hy-Vee Floral 1019 in Albert Lea, Minnesota took home the prize for their theme “Stop Texting, and Have a Conversation”.  Look for full coverage of the winning display in Super Floral magazine!



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